Mag. Ksenia Khalina
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Ksenia Khalina
- Bis heute 3 Jahre und 10 Monate, seit Juli 2021
Global Executive Director | Virtual Entrepreneurship Program
PWN Global
In line with the PWN's Global vision of gender-balanced and inclusive leadership, I lead a team of volunteers to design and implement digital / virtual Entrepreneurship Programs and activities that help women around the world unlock and realize their entrepreneurial potential, become self-aware, overcome psychological and social barriers, and build self-confidence through the acquisition of professional and leadership skills and knowledge.
- Bis heute 5 Jahre und 6 Monate, seit Nov. 2019RANDOS Relocation and Office Service GmbH
Director Marketing & PR
- 4 Jahre und 2 Monate, Sep. 2015 - Okt. 2019
Head of Global Trade & Shopper Marketing
Heineken International
As a Management Team member is responsible for shaping global Heineken® brand strategy as well as Shopper & Trade Strategy and Brand Activation part of all Integrated Marketing Campaigns.
- 2 Jahre und 8 Monate, Jan. 2013 - Aug. 2015
Director Marketing HEINEKEN CEE Export
Heineken
As Management Team member responsible for development & implementation of long- & short-term Business Strategies in the CEE Export markets: Portfolio & Brand strategies, Channel & Category; Occasion-based & Trade Marketing Operational excellence; Innovation Strategy; Integrated Marketing Campaigns (from TV Commercials to PICOS on shop floor); People and Change management. Launch of production sites in Ukraine, Albania and Georgia.
- 3 Jahre und 8 Monate, Mai 2009 - Dez. 2012
Head of Channel & Category Development CEE Region
Heineken CEE
Development and embedment of Channel, Shopper/Trade Marketing & Category Capabilities in Heineken CEE Region; Lead in development of strategic processes: Channel Strategy, Segmentation, Channel Activation, Shopper Insights; Development & conduction of the Channel & TM Capabilities trainings for Heineken CEE Managers; Creation of Global Heineken Trade Marketing Portal; Sales Development Program: Training Modules & Master Trainers in CEE
- 5 Jahre und 1 Monat, Mai 2004 - Mai 2009
National Director, Commercial Marketing, Heineken Russia
Heineken
Being a member of the Commerce Management Team of HEINEKEN Russia, established & led Commercial Marketing department of more than 100 people and developed Trade & Shopper Strategies for a broad portfolio of brands, implementation of which as part of Company strategy brought the growth of volume and doubled MS from 7% to 15%, making HEINEKEN Russia #1 (volume wise) Operation Company of HEINEKEN worldwide in the year 2008.
- 3 Jahre und 1 Monat, Mai 2001 - Mai 2004
Senior Group Brand Manager
Chupa Chups Russia
Brand MAnagement: Brand Strategy & Operational Plans development & implementation for Strategic; Development and execution of Brand Communication: Creation of TV Commercials (for Russian and Spanish markets), Media planning;Innovations: Brand & Product development. Launch of sugar-free caramel category
- 3 Jahre und 4 Monate, März 1995 - Juni 1998
Trade Marketing, Key Account Manager
COLGATE-PALMOLIVE Russia
Ausbildung von Ksenia Khalina
- 2018 - 2018
mini MBA Marketing
MARKETING WEEK BS, London
- 2012 - 2012
Business Administration and Management (HIMAC)
INSEAD
- 2008 - 2008
Executive Education, Marketing
LONDON BUSINESS SCHOOL
Master of Architecture
STATE UNIVERSITY TSELINOGRAD
Sprachen
Englisch
Fließend
Russisch
Muttersprache
Deutsch
Grundlagen
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