Li-Wei (Liz) Chu

• Developing brand-building frameworks based on consumer data • Analyse marketing strategies, define positioning, and test localised messages; designing A/B tests and metrics to evaluate success • Initiating test projects to optimise marketing performance • Managing product innovation campaign

Worked as a member of the global brand-building team • Developed the marketing strategy and plan and manage campaigns • Analysed data • Communicate across management levels, cross-functional teams, strategic partners, and local marketing leads

• Worked with management and regional brand teams in the role of assistant product manager to develop local brand and marketing strategies • Engaged in consumer research and new product development • Developed and managed creative marketing campaigns with well-rounded media and public relations (PR) plan • Collaborated daily with a cross-functional team to manage the profit and loss statement, estimate demand forecasts, and prepare regular reports for the general and senior managers

Business strategy, organisational creativity

researcher, food immunology lab