Franziska Walter (geb. Stöcker)
Angestellt, Head of marketing Uber DACH region, Uber Technology
Berlin, Deutschland
Werdegang
Berufserfahrung von Franziska Walter (geb. Stöcker)
Bis heute 3 Jahre und 11 Monate, seit Juli 2020
Head of marketing Uber DACH region
Uber Technology
1 Jahr und 7 Monate, Dez. 2018 - Juni 2020
Head of Marketing Uber Germany
Uber Technology
11 Monate, Jan. 2018 - Nov. 2018
Marketing Manager Western Europe
The Coca-Cola Company
- Strategic responsibility of Honest brand for 14 Western European countries - Master brand strategy and translation in commercial strategies, brand communication & buildup of future innovation pipeline
1 Jahr und 9 Monate, Apr. 2016 - Dez. 2017
Senior Manager Water & Portfolio (Team Lead)
The Coca-Cola Company
• Strategic responsibility for innovative hydrations portfolio In Germany (water brands & organic/vegan portfolio) • Full marketing and commercial leadership incl. development of product ranges based on organic & vegan mega trends • Transformation of flagship “ViO” into a Masterbrand incl. 360° campaigns, with focus on digital channels and social media • Awards: Green Brands Award, Superior taste Award, Bestseller Award 2016 & 2017 for ViO BiO Limo/leicht
1 Jahr und 2 Monate, Feb. 2015 - März 2016
Senior Brand Manager Coca-Cola Trademark
The Coca-Cola Company
• Responsibility for flagship brands Coca-Cola; Coca-Cola light, Coca-Cola Life
1 Jahr und 4 Monate, Okt. 2013 - Jan. 2015
Brand Manager Coca-Cola light
The Coca-Cola Company
• Responsibility for the Coca-Cola light portfolio incl. flavours • Co-development of first Coke-owned e-commerce shop • Awards: EFFI nomination for most successful digital campaign in Europe
1 Jahr und 9 Monate, Jan. 2012 - Sep. 2013
Brand Manager Coca-Cola
The Coca-Cola Company
1 Jahr, Jan. 2011 - Dez. 2011
Junior Brand Manager Coca-Cola
The Coca-Cola Company
Full project leadership national campaigns // Integrated communication //Global Christmas program // Sampling // Brand Health development
2 Jahre, Jan. 2009 - Dez. 2010
Assistant Brand Manager Coca-Cola
The Coca-Cola Company
Full project leadership of teen recruitment program // Co-development brand health // national Christmas campaign
6 Monate, Mai 2008 - Okt. 2008
Intern Coca-Cola Brand Management
The Coca-Cola Company
Support Coca-Cola brand management // UEFA EURO 2008 // Night & Scene program // Sampling
Intern
KPMG Risk Advisory Services Ltda., Rio de Janeiro
Support in BPS (business performance services)
Ausbildung von Franziska Walter (geb. Stöcker)
7 Monate, Okt. 2006 - Apr. 2007
Management
UFPE (Universidade Federal de Pernambuco) in Recife (Brazil)
national marketing // corporate communication // macro economics
4 Jahre und 1 Monat, Okt. 2004 - Okt. 2008
International Studies of Global Management
SIB (School of Applied Science Bremen)
Strategic Management // National + International Marketing // Business Ethics
Sprachen
Deutsch
Muttersprache
Englisch
Fließend
Portugiesisch
Gut
Russisch
Grundlagen