Luca Maccarrone

 Overall responsibility for Sales Contribution, Retail/Wholesale volume and market share for Middle East region (UAE, Saudi, Kuwait, Qatar, Yemen, Bahrain, Oman, Iraq, Lebanon, Jordan), Russia, South Africa and Egypt  Negotiate ambitious operative plan targets through product planning, pricing, marketing and new model launches  Lead and perform market studies, financial analysis and new program initiatives to increase sales (market penetration) and quality of customer service within regional offices 

After Sales business unit turnover achievement through the coordination of the field force (€ 42 Mio.). Supervision of 170 service points through Area Manager activity Development of dedicated service activities for supporting both the after-sales brand image and the sales of parts, accessories and services Management of special project such as “Quick Service” and “Triple 5 care service” Management of the Customer Care call center and legal complaints for both sales and service

Planning of the after sales business (parts and accessories turnover, dealer discounts, incentive campaigns) and achievement of the related after sales turnover target (€ 80 Mio.) Definition of the after sales marketing plan of Chrysler, Jeep and Dodge brands. ATL and BTL activity (marketing budget €1,1 Mio.) Parts pricing definition Development of dedicated sales and marketing activities for supporting both the after sales brand image and the sales of parts, accessories and services

Vehicles sales planning (sales trend analysis and target definitions, gap analysis between operative planning and actual figures, management of vehicle stock and month supply, definition of dealer’s targets through the analysis of area potentials) Management of vehicles order procedure (analysis of models to be imported and related versions/equipments/colours, analysis of production allocation and demand in the Italian market, reporting to the headquarter, exchange of information and products diversions

Coordination of the Project Mercedes-Benz Italy Sales and After-Sales Network Reorganisation (1998 - 2000) Geomarketing analysis (territory sales and after sales potential, customer-driven areas and catchment areas, car park, pump-in pump-out) Analysis for identifying new dealer’s sales outlet and workshop best location Management of vehicles and trucks registration database Management of sales and service organisation database Analysis of Dealers Quality Standards