Lucka Lucy Nemes

Client: McKinsey & Co. - Co-created CX measurements for a digital transformation project - Analysed performance of digital channels to explain what’s driving customer satisfaction and identified optimisation potentials

- Defined strategic goals and generated insights for multinational and DAX clients across industries, based on analysis of target groups, market dynamics and trends - Strategized and monitored digital campaigns for one of the largest German international retailers, working closely with C- Level Stakeholders - Identified CX improvements potentials based on the performance analysis of different digital channels

- trivago & Google partnership contract - Responsible for integration of Google products in trivago platforms - Worked with cross-functional teams to set up A/B tests for continuous product improvements - Repeatedly analyzed the performance of products and tests and strategized ways to optimize experience and drive revenue

-Developed market, product and benchmark studies to analyze viability of existing and potential partners and their markets -Analyzed extensive data of the global telecommunication industry -Prepared and executed internal C-level stakeholder interviews for the purpose of master’s thesis and proposed the innovation strategy for Deutsche Telekom

-Managed and coordinated marketing and fundraising campaigns across Singapore, Vietnam, the Philippines and Malaysia, resulting in increased campaign consistency across the region -Gained strong experience with SEA’s largest international non-profit organization, working within the team to develop opportunities, promote brand and drive the conversation -Developed strategic plans for implementation of mobile mammography screening unit in Malaysia, which lead to increased accessibility of such service

Double degree: Marketing & Innovation Strategy

Double degree: Digital Innovation Strategy