Maja Smadar

• Responsible for pricing and revenue management of limehome’s portfolio • Monitoring & testing of pricing strategies • Leading cross-department projects & change initiatives • Establishing and continuously optimising new business practices & processes • Value creation evaluation • Successfully merged the Revenue and Distribution teams into one team and established new work streams, collaborations and synergies • Coaching and mentoring Junior – Senior team members

• Strategic & disciplinary leader of the Website & Channel Distribution Team • Identification and execution of initiatives to support limehome’s hyper-growth in existing and new markets • Owner of goal-setting process and regular updates and presentations to Senior Leaders and Managing Directors

• Establishing the basis of limehome’s B2C e-commerce landscape, including internal and external sales and communication channels • Identifying and negotiating strategic partnerships with industry-leading Online Travel Agencies (OTAs), e.g. Booking.com, Expedia Group, Airbnb and external service providers, e.g. content production agencies • Industry, competitor and customer analysis to establish best-practice content strategy across all channels