Marc Lauriac
Angestellt, Executive Director, Advanced TV, FreeWheel - A Comcast Company
Abschluss: Executive MBA (Distinction), Cass Business School, London City University (www.cass.city.ac.uk)
Berlin, Deutschland
Werdegang
Berufserfahrung von Marc Lauriac
Bis heute 2 Jahre und 10 Monate, seit Aug. 2021
Executive Director, Advanced TV
FreeWheel - A Comcast Company
Driving FreeWheel’s Advanced TV business in Europe by setting the strategy, building a team and managing internal and external stakeholders.
Sourcepoint is the data privacy software company for the digital marketing ecosystem. We provide tools to protect consumer privacy, manage compliance and optimize revenue to the largest publishers and media buyers in a rapidly changing landscape. My role is to lead the Berlin office and scale our business and operations across the GDPR markets.
11 Monate, Mai 2020 - März 2021
Senior Director, Head of Customer Success & Business Development, International
FREEWHEEL | Comcast International Germany GmbH
• Customer Success: Coordinating the Customer Success team across Europe • Revenue/Product Operations: Product, GTM/Pricing and Strategic Partnerships teams for everything related to International client needs and priorities • Business Development: Product and partnership strategy for International • Business Operations: Client-facing initiatives and coordination towards delivering against the Operating Plan • Thought Leadership: Promote across Europe FreeWheel's vision for Advanced TV (ATV)
2 Jahre und 4 Monate, Jan. 2018 - Apr. 2020
Senior Director, Head of Customer Success, Europe
FREEWHEEL | Comcast International Germany GmbH
• Built and lead the team in charge of all FreeWheel’s strategic customers (broadcasters and telcos) in Europe • Hired and trained a team of 5 based in Berlin, Paris, London and Milan • Defined best practices, monitoring tools, KPIs • Lead conversations around pricing, contractual negotiations • Designed and organized international product-focused customer events (FreeWheel International Product Days) • Signed 2 additional accounts in the Baltics and the Balkans
1 Jahr, Jan. 2017 - Dez. 2017
Senior Commercial Director, Key Account Sales & Solutions, Northern Europe
FREEWHEEL | Comcast International Germany GmbH
• In charge of all commercial efforts and strategic relationships with FreeWheel’s key accounts (broadcasters, operators, large media houses) and prospects across Northern Europe (DACH, Benelux, Nordics) as well as in Central Europe. • Signed and managed 2 additional accounts in Netherlands and Germany
2 Jahre und 7 Monate, Juni 2014 - Dez. 2016
Commercial Director, Northern Europe
FREEWHEEL | Comcast International Germany GmbH
• Setup FreeWheel’s business in Northern Europe (DACH, Benelux, Nordics) • Hired and managed FreeWheel’s Northern European team based out of Berlin • Acquired clients and managed relationships focusing exclusively at TV broadcasters and TV distributors • Signed and managed within this period 7 accounts in Belgium, Sweden, Germany, Netherlands and Finland
3 Monate, Apr. 2014 - Juni 2014
Senior Content Acquisition Manager France
Audible GmbH - an Amazon Company
Audible - an amazon company, is market leader for the distribution and production of audiobooks. As part of the audible.fr team, my role is to: 1) Negotiate distribution agreements with audiobook publishers; 2) Acquire audio rights from publishers and authors to produce audiobooks; 3) Shape the strategy for the development of Audible on the French market.
10 Monate, Juni 2013 - März 2014
Sales Manager DACH / Broadcast Relations Manager DACH, France & Benelux
DG Mediamind
DG is global leader for the delivery of TV advertising and a major third-party ad-server with its DG MediaMind division. As part of the remote team setup to launch DG's TV activity in Europe, my role was to 1) develop DG's TV business in the DACH countries and acquire clients (targets: production and post prodcution, creative and media agencies, advertisers), 2) manage client support for DACH and 3) integrate all broadcasters and TV playouts in DACH, France and Benelux within the DG ad delivery network.
1 Jahr und 2 Monate, Apr. 2012 - Mai 2013
Broadcast Relations Manager & Sales Manager - DACH
DG
DG is global leader for the delivery of TV advertising and a major third-party ad-server (DG MediaMind). As part of the remote team setup to launch DG's TV activity in Europe, my role is to 1) develop DG's TV business in the DACH countries and acquire clients (targets: production and post prodcution, creative and media agencies, advertisers), 2) manage client support for DACH and 3) integrate all broadcasters and TV playouts in DACH (Germany, Austria, Switzerland) within the DG ad delivery network.
1 Jahr und 10 Monate, Juni 2010 - März 2012
International Manager Business Development & Sales
mediapeers
mediapeers is a SaaS solution for international sales companies of audiovisual right enabling to manage (asset management), market (CRM and streaming), license (rights and contract management) and deliver content (TV and films). My role was to 1) attract European clients, 2) develop marketing partnerships and business models targeted at the various market segments , 3) manage the implementation of the service for new clients, 4) draft tender applications to apply for European funding (MEDIA Programme)
3 Jahre und 6 Monate, Okt. 2008 - März 2012
Secretary General
Media Deals
Investment network focussing on mediatech (film, TV, games, ecommerce, social networks, mobile) and composed of business angels, venture capital funds and specialised funds from across Europe. As one of the network's co-founders, my role was to 1) attract investors to join the network, 2) source investment opportunities, 3) advise entrepreneurs on their business plan and pitch presentation, 4) organise and run investment forums and 5) coordinate the network's input within European consortiums.
5 Monate, Aug. 2010 - Dez. 2010
Production Agent
uMedia Family - Motion investment Group
uMedia is the most successful film fund based on the Belgian tax shelter scheme. My role was to source investment opportunities in the German speaking countries as well as in Northern Europe.
8 Jahre und 3 Monate, Okt. 2002 - Dez. 2010
Business Consultant
MLC
As MLC, I worked as a freelance business consultant for 8 years. Over this period, I have been able to successfully complete a number of business projects mainly in the media, entertainment and technology industries in various countries including Belgium, Canada, the Czech Republic, Estonia, France, Germany, Hungary, Latvia, Malta, Norway, Portugal, Spain, the UK and the USA. My focus was on business development, financing, market research and innovation.
peacefulfish is one of Europe's leading consulting boutique in the area of the creative industries (film, tv, music, games, digital content). As an independant consultant, I worked with peacefulfish on a number of projects accross Europe with a focus on financing, private equity, strategic studies, business planning. My role included 1) managing consultant teams, 2) designing and running studies or consulting projects and 3) coordinating European consortiums.
6 Monate, Apr. 2002 - Sep. 2002
Team member and blogger
Wanaûmé
Wanaûmé was a sponsor-financed expedition around the world: A team of 4 with 2 Land Rover Discovery Td5s. I joined the team to travel through Chile, Bolivia and Peru. My role was to 1) attract international and local sponsors and 2) edit the expedition's blog on French platform Voila.fr in partnership with France Telecom.
1 Jahr und 11 Monate, Juni 2000 - Apr. 2002
Project Manager
die argonauten
At the time, die argonauten was the biggest privately held online agency in Germany, member of the Grey Group. The company was merged within Geometry Global, part of the Ogilvy & Mather network. My role at die argonauten was to manage teams 1) to deliver websites and online communication strategies to various clients in the DACH countries, and 2) to participate to advertiser pitches.
1 Jahr und 4 Monate, Feb. 1999 - Mai 2000
Sales Marketing Manager
Alcatel
Alcatel is one of the world's leading telecommunications company. Within the German business telephony division, I was involved in the introduction of Alcatel's first product line enabling IP telephony. My role was to 1) provide marketing documentation to the sales team, 2) do market research to define the German pricing strategy, 3) link with the controlling department for implement the price list in SAP and 4) run a prospective analysis to define the marketing plan and sales objectives for Germany.
8 Monate, Apr. 1998 - Nov. 1998
Junior Consultant
Setel France
Setel France was a boutique consultancy specialised in market analysis and strategic studies for economical development projects in the field of tourism, leisure and culture. The company later became part of Tourisme et Développement International (TDI). My role at Setel was to 1) draft concept and business plans for tourism infrastructures and 2) run srategic studies for French regions.
Ausbildung von Marc Lauriac
2 Jahre und 11 Monate, Mai 2008 - März 2011
Business Administration
Cass Business School, London City University (www.cass.city.ac.uk)
6 Monate, Okt. 1997 - März 1998
Business & Management
WFI Ingolstadt School of Management, Ingolstadt (www.wfi.edu)
2 Jahre und 10 Monate, Sep. 1995 - Juni 1998
Business & Management
EDHEC Business School, Lille/Nice (www.edhec.com)
1 Jahr und 10 Monate, Sep. 1993 - Juni 1995
Prep-school for French Management “Grandes Ecoles”
Prépa HEC Lycée Montaigne, Paris
Sprachen
Deutsch
Fließend
Englisch
Fließend
Französisch
Muttersprache
Italienisch
Grundlagen
Spanisch
Grundlagen