Maria Eugenia Castillo Conde

I am writing my Master Thesis in the topic of Asymmetric Open Innovation collaborations between large Enterprises and SMEs using a maturity model for its assessment. The Master Thesis is done under the supervision of the Company BASF SE, in the department of Research Innovation Management

I was dedicated to the assistance and support of the development process of Innovation projects

Co Founder of the Star-Up Company Madenova I oversaw diverse activities related to the area of Business development and Marketing including market research, project management, communication strategies and sales. Madenova has been working in sustainable construction projects with the Municipality of Mérida, Anahuac Mayab University and residential private sector.

Writer and Editor of articles. I focused on the business area in English. This internship, which was done during my Bachelor studies, which improved my English writing and research skills.

Professional Athlete, representing México at International Competitions. Main Results: National Champion in Sprint Races. 2001-2013 Top 8 in the Senior category at the World Championships in Colombia, 2010 Top 6 in the Junior category at the World Championships in Spain, 2008

Particular emphasis is placed on the future challenges faced by business organizations and the aims of sustainable management. The Master has strong scientific and research focus.

Exchange semester focused on subjects related to International Business, Leadership, Marketing

Focused on the identification of market segments and opportunities within the national and international context, through analytical and technological tools that identify consumer needs in complex and dynamic environments.

Focused on management and organization of sports events, sports companies and professional teams.