Dipl.-Ing. Mark van der Wees

Setup of new department and function on global level. Overarching goal is to identify and establish relevant digital and analogue customer touchpoints and to actively influence customer satisfaction. - Conception, development and planned rollout of a state-of-the-art digital customer portal - Successful execution of a group-wide customer survey with in-depth telephone interviews with 1,200 customers in various counties. - Development of holistic customer journeys for different customer groups and segments

Founding member of a full-service media agency focusing on audio-visual storytelling for internal and external corporate communications. EPICA Media has successfully produced corporate storytelling projects for renowned companies such as ThyssenKrupp, L'Oréal, Deloitte and Bayer.

In addition to the responsibilities of Sales Channel Management, I was appointed to lead the Strategic Marketing team at HQ. Tasks include: - Create & develop a customer, market and competitor database - Define standards & processes to grow international marketing network - Implement & develop Go-to-Market process for new business models, products, services and innovations - Develop market entry plans for new segments - Support company-wide strategy decisions for product, services & sales management

Setup of newly created division in line with the corporate strategy. Member of the global marketing management team with currently four team members. Overarching goal is to improve customer reach and to increase internal efficiency. - Development of a strategy to diversify and integrate sales channels (online shop, internal sales, retail). - Roll out of Online Shops - Specification and rollout of Customer Service function - Development and implementation of dealer cooperation models

Member of the leadership team. Responsible for the all Marketing activities, leading a team of 30 team members. - Responsible for the execution of the company strategy as well as accountability for the implementation of Marketing-initiated step changers - Sales growth: 9% vs. PY - Introduction of sustainable talent pipeline for the Marketing department - Developed VIP customer concept alongside associated customer-specific activities - Commercial procuration

Member of the local leadership team. Responsibility for Product, Trade and Strategic Marketing, totalling 18 members. - Responsible for all Marketing activities and identification and implementation of new market opportunities - Major contributor to the development of the company strategy until 2020 - Project sponsor for various projects (Asia-Pacific region) to develop talents from within - Successful recruitment of new team leaders and development of talents in the Marketing team

Newly created role to optimise retail footprint and to roll out Digital Marketing campaigns. Leading a team of 20+ members. - Achieved sales growth in the Hilti Centres of 25% by means of operational improvements and opening new outlets - Responsible for setting up an authorised distributor network in regional areas, overachieved ambitious plan by 80% - Increased online channel share by 10% through cross-departmental measures as well as through effective use of social media and SEO

Responsible for achieving set sales and profitability targets for a team of 12 (key) account managers - Full P&L responsibility, increased profit by 8%, achieved sales targets - Increased employee satisfaction by 5% - Successfully participated in the International Assessment Centre in Hong Kong for Sales Managers (ranked first) - Successfully signed major construction company up for a long-term preferred supplier agreement - Successful integration and further development of team members

Responsible for the company’s biggest and most important business unit. Full lifecycle management for the entire product portfolio. - Grew business unit by 15% over two years - Responsible for successfully launching the new jack hammer generation, rewarded with recognition from headquarters - Introduction of sustainable measures to reduce and avoid obsolescence - Successfully participated in a six-months International Talent Advancement Program

Region 10 Offshoring PMO - National Executive

Deloitte MIS is part of the Consulting arm providing services to dealers, distributors and manufacturers across Asia-Pacific. - Leading consulting project with Volkswagen Group including portfolio line-up and repositioning, dealer network optimisation - Leading consulting project with Nissan for the market entry of the Infinity brand - Developed recovery plan for the Renault dealer and service network - Assist and facilitated workshops with major car dealers in Asia Pacific

Co-ordination and management of various design projects from first sketch to pre-production. Full budget and roadmap responsibility. Heavily involved in preparations for Board approval and sign off.

Short-term project in the luxury vehicle product marketing department: perform competitor analysis and further evaluations and presentations as part of decision making papers for the Board for decision on the further strategy within the luxury vehicle segment.

The International Trainee Program is a career entry programme for highly qualified junior employees. In 15 months, a general overview of the company is provided, particular importance is placed on understanding the value-added chain and on networking in various projects and placements abroad (China and Mexico).