Fredrik Lundqvist

Responsible for the sales development in China and Taiwan, overseeing the fastest growing business unit in the group. Strategic planning and implementation of sales strategy for continued roll-out and expansion in China. Developing and implementing marketing and brand-building strategy. Recruitment and development of local management for sales, marketing and business development teams.

Preparation and on-site support of market openings both in own affiliated companies and strategic partners/distributors (including market research, organizing and monitoring test-sales, training, designing and implementing processes in sales and administration. Support existing affiliates regarding special projects such as specific analyses, income system- and sales system design and optimization.

Support function to Managing Director in developing the business, including recruitment, training, coaching, implementation of new structures, product launch etc.

Regional Sales Manager (Lux Vietnam) - Based in Hanoi, responsible for the sales activities in northern Vietnam. Team Leader and Branch Manager (Lux Philippines) – Responsible for sales activities in the Manila area. Tasks included recruitment, training and development of sales representatives and team leaders, as well as issues concerning technical service and collection. Sales Representative (Lux Singapore). Selling vacuum cleaners door-to-door during 6 months, learning the basics of direct sales.