Marta Loboda

Business Intelligence partner to the EMEA Erleada / Akeega multifunctional team: - Leading regional forecasting, owning the design of models and assumptions - Scenario planning & ad hoc business cases - Performance analytics for the EMEA Lead Team - Designed first-ever multi-country LOE impact simulator - Created and automated launch performance dashboard covering KPIs from different sources (sales / shares / execution / MR) - Recognized with Inspire Award for leadership in shaping business direction

- Led the design and delivery of the Data Innovation Zone - agile environment for analytics innovation / data science - Led redesign and automation of EMEA sales forecasting and market share reporting

Delivered business analyses & tools for J&J’s senior leadership (country GMs and regional executives), focused on strategic customer analytics, sales force effectiveness and org sizing - annual Go To Market assessment to optimize FTE investment across EMEA - monthly insights on Sales Force Effectiveness for senior sales leaders - SFE target setting, scope: ~2000 sales reps in Medical Devices EMEA - customer churn analytics - Recognized with J&J’s Encore Award for leadership in shaping business direction

Analytics Business Partner for P&G Sales Teams and their Customers (Drugstore / Hypermarket chains in CE), focusing on category management, pricing optimization and promotion ROI.

Diverse BI roles, leading business and technical teams to create easy to use, business-oriented analytical systems: - Created system for holistic performance tracking of new product line ups (sell-in, consumption, distribution, media efficiency) - Delivered prototype of in-house consumer research service based on the concept of online communities / crowdsourcing