Matthieu Escaffre

Creation of a lifestyle textile company with 2 brands Le T-shirt Foot (https://www.letshirtfoot.fr) and Le T-shirt de l'Apéro (https://www.le-tshirt-apero.fr). Setting up the entire Online Marketing strategy for both brands : SEA, SEO, SMM, EMM, Influencer Marketing

Setting up the new French website Translating, creating content Creating and monitoring SEO and SEM strategies

• Responsible of the French department • Prospecting new clients • Developing Linklift France activity • Consulting for on-site optimization of client-websites • Setting up link building campaigns • Monitoring campaigns: analysis, trackings, reportings, etc • Controlling the budget of the French department • Coordinating “publishers team” and “advertisers team” • SEO watch • Managing a 5-person team

• Responsible of the client-accounts for Linklift France • Setting up link building campaigns • Monitoring campaigns: analysis, trackings, reportings, etc • Controlling budgets for each campaign • Managing a team

• In relation with registered publishers (bloggers, webmasters, etc) • Searching of new publisher-websites • Controlling and Monitoring results according to targets • Sending offers to suitable registered publisher-websites for link building campaigns • Organising the social activity of Linklift France (Facebook, Twitter, Corporate blog, etc) • Improving the firm’s e-reputation • Assisting the Country Manager France in his tasks

• Receiving orders from our distributors worldwide • Managing orders in a close relation with the warehouse • Managing the inventory • Managing logistics disputes