Mert Yılmaz

App based AR and WebAR marketeer who else specialized in Mobile Games and leading products like NBA All World, Pikmin Bloom and Peridot in EMEA

• Leading marketing campaigns for new products and updates ensure communication activities are timely executed month over month. • Coordinating community, social, and website content creation and execution processes as well as stakeholder management and setting objectives • Working on host communication patterns and attitudinal data to reveal new CRM opportunities to enhance consumer activation rate. • Exploring promotional initiatives to increase awareness of the brand.

• Developed original concepts and strategies for Sports/Gaming categories to increase video creations and engagement. • Built local and global network of 200+ athletes, gamers, and brands as creators. • Led strategic cross-brand initiatives to connect with a target audience through collaborating with global/local celebrities and influencers. • Developed local 360° marketing campaigns from briefing, through execution/production for increasing awareness and brand likeability.

• Led the pitching, planning, and execution of Red Bull titled events in region. • Managed cross-functional teams to optimal efficiency of events & initiatives. • Implemented innovation driven and consumer focused Sports & Gaming event marketing planning that served regional, and global objectives. • Led all aspects of events including budget, agency management, locations, event awareness, promotions and creative direction.

• Scheduled promotional activities in accordance to ticket sales of new shows. • Prioritized schedules to meet project goals and overall customer satisfaction. • Leaded branches for ticketing, venue/partner relations, and access management