Mohamed Azzam

(01) Owning the UX strategy, vision and operations. (02) Drive a user centric approach and design our applications to work around our customers’ needs. (03) Conduct usability testing to identify improvement areas. (04) Use qualitative and quantitative research to develop and analyze personas, visualize customer journey maps and examine use. (05) Partner up with Product Owners to better understand the requirements and the user needs. (06) Design and create wireframes and mock-ups for user stories.

(01) Conducting user research, surveys, interviews and gather insights based on product’s User Stories, then translate these insights into product opportunities and requirements. (02) Build User Personas, Scenario Map, User Flow, User Journey, Emotional mapping and Sitemap. (03) Deliver low-to-high fidelity wireframe, and create interactive prototypes. (04) Delivering UI and visual design for ongoing design work and for development Agile sprints. (05) Run usability tests.

(01) Lead and mentorship the UI/UX Design team and provide them with creative direction. (02) Holding meetings with projects’ stakeholders to define user requirements. (03) Holding meetings with the Design team to discuss ideas. (04) Responsible for the process of converting user requirements into functional requirements. (05) Handling the design integration with Software Engineers.

(01) Act as a brand guardian in terms of look and feel of company’s online marketing activities. (02) Creating design concepts that meet business objectives, advance brand’s strategy, and increase brand awareness. (03) Creating company’s promotional materials that used in diverse online channels. (04) Monitoring the ongoing company presence on all social media accounts.

(01) Translate clients’ requirements into interactive wireframes. (02) Converting wireframes into prototypes. (03) Turn prototypes into responsive HTML/CSS Web Pages. (05) Support team members whenever needed. (06) Review and manipulate weak designs.

(01) Designing user Interfaces for websites and web applications. (02) Converting PSDs into interactive web pages. (03) Test web projects on different cross-browsers platforms.

Designing promotional materials for the company’s products such as Flyers, Catalogs, Billboards and Brochures for company's products.

(01) Responsible for the visual appearance of the company’s website. (02) Designing promotional materials for the company’s products.

Journalism - Public Relation & Advertising