Nataliya Kharitonskaya

Took part in organization of two national conferences: «Information Technology of Industrial Russia»and «Biotechmed»with top level guests and speakers´participation, including Ministers and CEOs of all major companies of the industries. Developed and coordinated sponsorship strategy. Produced business agenda and event concept. Implemented marketing, PR and GR plans.

Managed sponsorship partners in frames of Formula E Moscow ePrix Organized promotional involvements for business partners Planned PR and marketing strategies Executed tickets sales and advertising campaigns Arranged Top level and celebrity guests’ reception

Developed and implemented marketing strategy for European company on Russian market. Created marketing and leads generation plan based on market analysis Developed business partnership strategy (Cisco, NetApp, VMware and others). Supported rebranding campaign, including visuals and business processes. Organized new product launch on Russian market: brand positioning, TA specification, channels of sales determination, PR coverage.

Created and implemented marketing and brand strategy with 360 degrees communication and demand generation tools. Arranged targeting events and web based campaigns to promote product line and raise selling opportunities. Coordinated international agencies: event, branding, PR, media planning, digital, research and telemarketing. Lead marketing teams within current projects, controlled execution and measured performance. Collaborated with the EU and the US management teams.

Planned and coordinated of PR and marketing campaigns for the companies: Beeline Telecom, Nissan, Mobil 1, Nespresso. Organized events, relationships with media, developed long term campaigns. Adapted international campaigns for Russian market.