Dr. Nils Daecke

Developing transformational and disruptive digital business models

Member of the executive committee and leadership team of Henkel dx, the Digital Business and IT unit at Henkel. Global responsibility for Henkel Beauty Care’s IT portfolio, budget and the digital transformation. Overseeing all end-to-end digital processes & projects and applications for R&D, Master Data, Manufacturing, Supply Chain, Sales Excellence, Marketing, Customer Service and Data & Analytics. Additional responsibility for M&A IT due diligences and post-merger integration.

Member of the Global Marketing Leadership Team Continued global responsibility for the Henkel Beauty Care digital marketing activities across Retail & Salon businesses. Increased focus on talkable campaigns and digital sustainability communication. Built an inhouse social media agency covering all content strategy, creation, production activities for Retail & Professional including global influencer and community management activities with high brand & consumer proximity.

Continued global responsibility for the Henkel Beauty Care digital marketing activities across Retail & Salon businesses. Definition & execution of digital touchpoint strategies for the masterbands (e.g., Schwarzkopf, got2b, Syoss). Established joint business plans with strategic partners such as Google and Facebook. Additionally heading the newly established Corporate Venture Capital (CVC) activities of the Beauty Care business including start-up screening, selection, cooperations and portfolio building

Responsibility for the international digital marketing strategy and execution across all Beauty Care categories and brands in Retail (Hair, Body, Skin, Oral) & Professional (Salon) Business. Responsible for global brand websites, SEO, apps, social media channels, e-commerce content Appointed to chair of Henkel's Digital Steering Group (across Henkel's 3 business units and functions)

Global responsibility for the Henkel Beauty Care strategy, M&A activities and growth portfolio management. • Lead multiple due diligences for international targets • Acquisitions successfully negotiated, closed and integrated • Defined value driver strategy for brands, customers and regions • Developed sustainable portfolio strategy in close alignment with Beauty Care board member

Global lead for Henkel’s global Hair Care business with full P&L responsibility. Full brand ownership of global mega brands Schwarzkopf Gliss, Schauma, Syoss & local brands. Achievements include: • 5 consecutive years of double digit hair care category growth fueled by all three mega brands • Grew Henkel’s Hair Care market share to all-time-high and strong No3 in Europe, significantly expanded emerging market share to > 50% (driven by China, CIS, CEE, MEA, Latin America)

Responsible for Henkel Beauty Care’s global Hair Care business with full P&L responsibility. Together with my international team responsible for the global innovation pipeline, concept & product development, brand positioning, marketing mix, communication development, portfolio Management, country steering for the global mega brands Schwarzkopf Gliss, Schauma, Syoss & local brands Launch of new hair brand SYOSS (Professional Performance) from scratch in > 30 countries

trategy consultant and Project Leader with more than 20 client projects worldwide with focus on FMCG, durable branded goods, retail & media Topic expertise: Brand management, marketing/advertising efficiency, growth strategies Core member of BCG’s worldwide Consumer Practice and Marketing, Sales & Branding Practice, BCG’s recruiting team University lectures in marketing, Publications on marketing efficiency

Headed strategy and partner acquisition for Panthertainment. Significant contribution to sales growth and portfolio expansion. Agency with two business fields: 1. Marketing agency focused on street promotion with focus on the young target group; Direct promotion campaigns for leading consumer goods / media companies 2. Model booking agency with focus on People of Color (POC) for film and advertising/fashion shoots. Purpose to increase diversity in German film and advertising productions from stereotypes

Academic researcher at the Kühne Competence Center for Logistics Management Research projects in the field of supply chain management and supply chain controlling e.g., Siemens, BASF, Zeiss Academic lecturer, coordination of student thesis projects

E-Commerce logistics service provider. Distribution of e-commerce parcels via gas stations, solving key consumer pain point of not being at home to receive deliveries and limited opening hours of postal offices. Successful exit: Trade sale to Aral (BP), Germany’s leading gas station network

Responsibility for 2 product lines (Ellen Betrix Body Care and Hand Care)

Customer consultation & service, private wealth management

Marketing, product management, market research, customer service center

Attended HBS “Leadership Forum” (Prof. Jim Dowd, Prof. Ranjay Gulati, Prof. John Kotter)

Leading Organizational Change and Renewal Program Management & leadership education (Prof. Michael Tushman, Prof. Charles O'Reilly)

Strategic Management & Leadership Program in cooperation with Henkel

Doctoral dissertationon “Management of Supply Chain Relationships" (“Akteursbasierte Führung von Supply Chain-Beziehungen”) Academic advisor: Prof. Dr. Dr. h.c. Jürgen Weber

Participation in MBA program, IAS scholarship by DAAD

Majors: Marketing, Organization Management, Business Psychology Worked as Research Assistant at Department of Organization Theories (Prof. Dr. Erich Frese)

Undergrad studies in Business Administration ("Grundstudium")