Olena Ivashchenko

Facilitated campaign adjustments in coordination with team members (designer/ copywriter). Performed projects and prepared project reports for submission to management. Tested landing pages and formulated plans to keep conversion rates consistent. Performed keyword research on a regular basis. Designed and executed PPC campaigns on a variety of networks. (Google, Bing, Facebook, YahooGemini) Tested Google AdWords for highest quality score

- building and managing campaigns including Search, Display, YouTube and Remarketing. - analyze the performance of PPC campaigns on a cost per lead basis and adjust strategies accordingly - lead generation and eCommerce, conversion optimization and conversion funnel analysis - landing page design best practices and A/B testing - BingAds, AdRoll, DNTX

- driving growth and profitability by managing all aspects of paid search from strategy to implementation, optimization, reporting and analysis. - Google, Bing vendor performance to ensure strong ROI and goal achievement - keyword research, keyword reporting, click through rates, conversion optimization, budget management - bid management, enhanced campaign experience, landing page experimentation and evaluation

- managing PPC projects on multiple networks, creating, supporting and managing accounts. - budgets estimating to maintain maximum returns. - creating and expanding keywords' lists, ad groups, camapigns - improving CTR, ROI, decreasing costs, tracking trends etc. - data mining, analyzing results and seeing patterns Working with such projects as 4Sync, HostingNitro, Epom.

- coordinate with team members to ensure achievement of all objectives. - prepare performance reports - administered campaign results and performance monitoring. - took part in the new inner program products development, targets setting, testing etc.

- worked with Goolge, Yahoo, MSN search systems - managed PPC(Pay-per-Click) clients - needed positions achieving, spends decreasing, improving profit, account's structure optimization etc. - developed efficient PPC strategies and provided update. - made reports (on the daily/ weekly/ monthly base) for PPC clients - gave a realistic, practical insight into how campaign could be improved to be able to increase the amount of profitable traffic coming through to website.