Ovidiu Pavaluta

In this position I was appointed to develop the first international move of the brand, to Sweden. I managed the team in charge of opening of the first pop-up store in Stockholm and I am managing directly the digital accounts and diversifying the channel mix using paid social channels.

I was accountable for developing and executing the e-commerce growth strategy for one of the most dynamic e-commerce fashion start-ups in Denmark. As the third hire in the company I took over a position that was critical for development that brought the first round of investment and more than 5x growth in the following years.

I joined Colgate for a short period before deciding to pursue a personal dream. In this position I was responsible for the team managing the Palmolive and Ajax brand strategy and execution for the Romanian market.

I was accountable for the development of the gift pack product portfolio, for the NIVEA SUN retail activation, for the supermarket channel POS marketing and I was managing the e-commerce customer. Success was defined by the growth of the gift pack category market share, by maintaining the market share in the sun protection category, and by the growth of the new channels.

In this role I was appointed by the European executive board to develop the first global gift pack portfolio. My targets were to reduce the cost of the local developments and grow the category in tough and stagnating markets.

As a direct report to the regional VP, I was in charge of leading the annual Sales Business Plan process together with global finance. I created the top management and local topline reports and maintained the global master data for the international customers and I was responsible for mitigating the regional parallel imports risk.

I was selected to be part of the first graduate program in Southern Europe, starting my career in the field I did my master's in. I was responsible for the POS activation of the NIVEA MEN brand, for the category management and space planning in one of our biggest retail partners and I was driving the sales analysis for the company.

Trade marketing Value based pricing - Boston College MBA Category Management Basic statistics Marketing analytics - Boston College MBA New Product Development - Boston College MBA

Consumer marketing Strategic marketing Loyalty marketing