Dr. Pavel Gorelov

Strategic and operational marketing for Global B2B Segment (F&B) in 26 countries (Europe, Russia, Asia). - develop global customer segment strategy - build marketing capabilities - support country performance in all marketing areas (research, CRM, assortment, channels, ATL/BTL, E-Marketing, brand building, KPI) - drive international marketing projects Results: sustainable increase of market share, sales and profit of strategic customer segments, strong and engaged international expert community

Responsible for marketing strategy and marketing operation for B2B (HoReCa) segment across Russia. - adapt and fully implement customer segment strategy in Russia - drive achievement of targets by cross-functional cooperation, clear strategy and action plans Results: - marketing strategy is a key driver of sustainable sales growth - launch of successful marketing projects (METRO Bonus, METRO Expo, Key Account Management)

- development and implementation of national marketing strategy (markets, channels, communication, services) - development of distribution channels (corporate end-users, distributors), sales support activities - customer satisfaction management ( analysis, change, control) - methodology for expansion and business development.