Peter van der Lende

Country Commercial Manager Mexico – Mexico City, Mexico (2004 – Date) Northwest and KLM senior sales position in Mexico, generating approximately $50M in annual revenue. Reporting to the Regional Director in the USA. Legal representative for both Northwest and KLM in Mexico. Participates in the airline alliance SkyTeam Mexico and SkyTeam Latin America. Increased revenue by 16% or $7M in 3 years through creating a corporate focus and by optimizing and restructuring less profitable channels.

Senior sales and marketing liaison in the KLM Executive Office within the Northwest joint venture at Northwest Airlines headquarters. The joint venture represented 25% of KLM’s business or $1.5B of KLM’s total revenue of $6B in 2003. Reported to the Vice President North America.

Selected to become the marketing manager for KLM and Alitalia prior to alliance termination in April 2000 in the most prominent market in Latin America, based on skills and abilities in revenue management, e-commerce and project management. Reported to the general manager.

Promoted to marketing manager Latin America and The Caribbean for the rollover period to the alliance with Alitalia. Reported to VP/area manager Latin America (August 1999 – January 2000).

Reported to the marketing manager and to the VP/area manager Latin America. • Supervised two local revenue management coordinators (Brazil, Curaçao), which resulted in significant revenue improvement of $3M in Ecuador and Peru on total revenue of $30M. • Organized and presented key revenue management seminars in several countries, which resulted in the implementation of a new revenue management philosophy.

(Hungary, Switzerland, Panama, Guatemala and Venezuela) - After successfully executing several projects as a free-lancer, was promoted to a permanent marketing analyst position in Latin America. Reported to general managers in Europe and later to VP/area manager Latin America after being transferred to Venezuela.