Robert Hoogenboom

Jules is the leading student service company in Limburg and the Eu-region (Maastricht, Venlo & Aachen). Jules is involved, open and offers quality: full service, 24 hours per day, 7 days a week. Together with the team at Jules I'm putting together our brand story right now: our key values, our customer promise. Acting as a coach and guide, developing a communications strategy and a (digital) marketing plan that supports & enables the company's ambitious growth plans.

Our aim: to create and grow economic development in our city. The cross-functional team (12FTE) and I achieved a sizeable shift in the profile and positioning of the Maastricht brand. Developed, directed and -where necessary- implemented digital (city)marketing & pr-campaigns. Clarified, re-focused the Maastricht brand message: the un-aided brand recognition grew from 60% in 2012 to 90% in 2015. Achieved NPR score growth from 21 in 2012 to 44 in 2015.

As the Marketing Director for a Microsoft mobile proposition brand guardian & ambassador, responsible for the all up pan-EU marketing plan development and managing the EU marketing ecosystem budget. Also part of the remit: to build, lead & inspire the EU Marketing team and to own the all up marketing relationship with the partners across our EU footprint, as well as all creative & PR agency relations.

Broad experience within the recognized leader in mobile communications: Vodafone Group has the overall responsibility for the volume & portfolio across the local EU Vodafone subsidiaries. Leading the agile & expert EU portfolio team. Responsible for building a customer focused, segment based consumer strategy across the EU Group. Ensuring & driving alignment with all local subsidiaries.