Roberto Velazquez

•Obtaining suppliers interested in exporting and investing in Germany. •Consultancy regarding the norms to comply in order to enter products to the European Union. •Negotiation with logistic suppliers. •Relationship with different German institutions such as Customs, Department of Treasury, Secretary of Agriculture and Secretary of the Consumer in order to ensure the proper establishment of foreign companies and successfully introduce the products. •Develop business strategies for the sale of spirits.

•Responsible for the sales in over 40 countries. •Monitoring and ensuring compliance of sales targets. •Coordination of efforts by the sales force, leading a 13 persons team, also training sales representatives and distributors. •Key Account Management, development of existing customers and opening new accounts. •Establishment of sales budgets and pricing. •Market intelligence and search for growth opportunities by launching new products. •Admission to DIY stores and entry to new markets.

•Monitoring and ensuring compliance of sales targets by business segment. •Coordination of efforts by the sales force, leading a 10 persons team, also training sales representatives and distributors. •Key Account Management, development of existing customers and opening new accounts. •Establishment of sales budgets and pricing. •Market intelligence and coordination of the creation of new dice (profiles) from the client's request to manufacturing. •Entry to new markets.

•Entry to new markets.

•Attending customers in the regions

Leadership program, Six Sigma - Green Belt course, Training: “The negotiation process”, Training: “Streamline and delegate power”.