Rojda Lord

• Responsible for process optimization of planning and execution of overall Metro Cash & Carry promotion activities. • Lead for increasing the effectiveness and ROI of the promotion activities. • Lead for creation of toolboxes for planning and execution of the promotion activities in order to provide Metro Cash and Carry countries standardized approach.

Head of department, (two direct reports) responsible for development and optimization of overall Metro Cash & Carry Country Portfolio. Decision making on the strategic actions as well as supporting the local implementation of the strategic actions Constant monitoring of non-operating countries and regions to identify potential new markets for Metro Cash and Carry to enable further growth: Analysed 22 countries, across 3 continents (Asia, Middle East & North Africa, South America)

•Department manager for conducting desk research for attractive new markets •Proposal to MAG Board for the decision on market entry pipeline •Supporting the project lead to conduct feasibility studies in identified potential markets •Strategic support for new start-up markets: Market entry into Egypt in 2008

•Managing a specialist Marketing department (4 direct reports) responsible for marketing campaigns and direct marketing tools, public relations and media. •Leading customer recruitment and reactivation campaigns •Supporting the Customer and Marketing Director and Customer Relationship Managers to develop the strategy for professional customers: Horeca (Hotel+Restaurant+Caterer) and Traders (small to medium size independent retailers) •Lead for establishment of new centralized Call Centre to empower cust.

•Constant market research of competitors and benchmark best practices in the UK market •Lead for establishment of Makro Cash & Carry customer loyalty program, managing the pilot implementation as well as the full roll-out across 33 stores •Establishment of targeted and customer tailored marketing communication tools •Organizing customer panels / focus groups to continuously follow up the needs of target customers. •Preparing action plans for the company, to ensure the implementation

Analyst supporting strategic projects for professional customers Analysis of Customer Target Groups to re-focus the content of advertising and promotional campaigns. Developing tools to support Customer Relationship Managers Independently coordinating focus groups with strategically targeted customers and analysing the results to ensure that all action points have been implemented Set up of CRM team and selection of 33 new employees Management and appraisal of CRM performance

Financial controller responsible for Metro Cash & Carry Romania, Bulgaria, Poland and Moldova. Fact based analysis and decision proposals for the board of managing directors based on controlling tools, integrating all relevant quantitative and qualitative information (risk map, legal, IT, etc). Analysis and assessment of the investment projects planned by subsidiaries – New store openings and remodelling projects

•Budgeting and financial reporting (monthly, half-year, year-end closings) to international headquarter, including commentation on the results •Feasibility studies for expansion in Turkey and follow up •Profit Centre Calculation (contribution approach)

Strategy, Marketing, Innovation

Retail, Management

Marketing, Management, Finance