SERKAN BAYIR

•Over-achieved country Sales Quota of 180M usd / year for the complete printing portfolio managing the country team of brand managers, marketing and sales specialists ; reporting to country GM,• Managed and implemented country business strategy to provide profitable growth ; achieved 11% YoY sellout growth versus 5% market average,• Responsible for country budget of approximately 20M usd/ year,• C-level customer engagements achieved at retail, commercial and enterprise channels.

• Overachieved regional Revenue Quota of 90M usd / year for printing consumer business with 5pp Market Share gain from 40% to 45% in the region,• Led and coached 7 country Brand Managers in Greece, Israel, Turkey, Middle East & Africa to ensure business strategies are implemented efficiently and targets are achieved.• Managed collaboration with sales, marketing and distribution teams to ensure healthy product positioning, pricing, promotions and availability in the region for retail and commercial channels,

Overachieved total Sales Quota of 40M usd / year for responsible countries with 10% YoY sellout growth compared to 3% average in the market : Greece, Israel and Turkey. • Managed Sales Managers in region countries in retail and commercial channels, • Managed allocations, pricing approvals, derivatives planning per accounts with sales and category teams,

• Carried and Overachieved total Revenue Quota of app. 20M usd / year for Turkey, • Managed life-cycle of the consumer portfolio and took lead responsibilities in regional projects, • Managed sales promotions, order & inventory planning and sales programs for Turkey, • Responsible for forecasting, business plans, market analysis and reporting of the portfolio.

MANAGERIAL SCIENCE, SIMULATION, FINANCIAL ENGINEERING.