Sandra Noetzel

Etablierung von Spracherkennung als integralen Bestandteil des modernen Arbeitsplatzes inkl. neuer, flexibler Arbeitsweisen. Um agil zu arbeiten, muss die klassische Enterprise-IT mit cloudbasierten Systemen noch enger verknüpft werden. In Bezug auf den digitalen Arbeitsplatz bedeutet das, neben Software-Lösungen zur Kommunikation und Kollaboration, auch in Produktivitäts-Tools zu denken. Dieses bietet Spracherkennung. #Dragon #Spracherkennung #CloudOffice #NewWork

Develop brand strategy, grow website traffic and generate advertising revenue. // Strategic consulting, including business plan & sales strategy development. // Plan and execute initiatives to reach target audiences through appropriate channels (B2C/B2B, Etailer, social media, email, TV etc.) // Grow new leads, including marketing-qualified leads by converting site traffic through calls-to-action, landing pages and lead generating content.

- Personalized WorkPlace (PWP) Program: Introduction of the new electronic & social workplace @ Bayer (switchover from IBM Lotus Notes to the Microsoft Office Suite) - Responsibilities: Change management and business transformation communication for approx. 100.000 employees (9 languages) incl. project branding, integrated marketing & stakeholder communication

Management Consulting, Change Management, Interne Unternehmenskommunikation

Develop a new brand, set up and implement its brand strategy, media mix and cooperation management while establish a new market in Germany. Manage day-to-day activities associated to all marketing efforts, including project management, creative development, user interface design, cross-functional implementation, campaign tracking, reporting, third party agencies. Develop, specify and integrate new features for usability and CRM purposes.

Launch an e-brand (www.weg.de) within 3 months in the travel industry incl. positioning, CI/CD, business objectives, integrated marketing strategy, media planning, cooperation management and user interface design. Set up journal for CRM and contribute editorial content. Nationally awared: Stiftung Warentest: TESTSIEGER (2,3), Stern, Computer Bild, Urlaub perfekt!, Stern, Euro am Sonntag, PC Pr@xis, fvw

Product Management for mail-order business in the fashion industry. Markets: Canada, Australia/ New Zealand, England, Hungary, Poland, USA, China. Develop and set up an international retail store concept.

Develop marketing material and editorial content for 24 sports incl. sales brochures, social responsiblity projects, gameday promotions and events. Coordinate third party agencies and our in-house TV station.

Brand Building, Organizational Communication, International Marketing

Advertising, Marketing, Economics, English, Art History