Sergio Aguilar Atanacio

Responsible for growing revenue, identifying and closing new business opportunities and managing relationships to deliver value-based solutions. in charge of all commercial activities & coordinate technical support for explosives to mayor minig clients and dealers in Mexico, with two managers under supervisor, Underground Mining Manager and Open Pit Manager.

In charge of national rental business reducing Slow Rent in 50%, introduce new model for RPO’s. Created a Rental Roll-Out Policy in which establish the criteria for selling the rental fleet equipment. Promoting Used Equipment Sales with international brokers & rental houses. Growth the used equipment sales and end 2014 with a 148% of fulfillment. Start the promotion with international brokers, rental houses in México. In charged of the relationship with Auction houses.

In charge of develop the Southeast region of Mexico in equipments like; Rough Terrain Cranes, Truck- mounted Cranes, Crawler Cranes, Boom Trucks, Concrete Booms and Stationary Pumps and Concrete Plants, Crushing and Screening equipment, Asphalt Plants, Loaded Container Handlers and Tires. Stablished the Business Plan to create five branches in 4 years with and initial forecast of 6.8 MD and increased by 5-years plan to 35 to 40 MD.

In charge of sales and rentals of Contruction and Industrial Equipment and developed new areas for Tower Cranes, Materials Constructions Elevators and Concrete Molding. Created the Entertainment area focus on customers for generators, light towers, mobil offices, man lifts and also discovery new customers. Growing new business by developing new supplier. In charge of National Accounts. Established a reduction program of maintenance costs and inventory rotation program for light equipment

Develop leader skills

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