Sergio Murillo

- Leading digital transformation projects through segmentation analysis and sales deployment strategies, while advising leaders and chief directors towards a more efficient chain of value by implementing technology solutions. - Prospecting and qualifying companies that belong to the Small and Medium Business (SMB) segment, in order to increase demand for technology solutions. - Leading strategic alliances with main Fintech and Startup associations in Mexico

- Conducting market analysis focused on regulating the Telecommunications sector, monitoring access fares, and to be a participant in the proposal of digitizing Telco users’ regime. - Leading the hiring process and manage relationships with the contractors that conducted the market research study about OTT (Over- The-Top) platforms in Colombia. - Fixed disparities in the Telecommunications market by identifying milestone opportunities to enhance the calculation method of access network fares.

- Making public policy recommendations for the implementation of monitoring and control mechanisms in regulated agro-industrial markets, intended to positively affect the industry and the final consumer due to the high level of informality in the commodity chain. - Consolidated three market studies that were of general interest, which main objectives consisted of identifying market determinants, competitors, and key categories in oil and gas, media, and retail sectors.

- Planning and financial execution of the “Regional Coordination Platform for Audiovisual Distribution” project. Additionally, I had to be in charge of the Financial and Administrative Bureau in absence of the official director. - Implemented financial and management processes according to the standards and regulations of the Inter-American Development Bank (IADB), which the control entities awarded with good ratings. - Reduced operational costs by 15% by designing an efficient strategy

- Researching, analyzing and defining markets in different economic sectors, and implementing standards in terms of competition policy. - Conducting key merger processes that had an impact on different retail markets. - Assessing business merger processes in sectors such as child nutrition, energy, and gas which resulted in better market operations in the national economy. - Nominated for a work exchange program at the Federal Trade Commission in The United States as a recognition of my performance.

- Increased valuation contracts by 20% by perusing effective negotiations, which led to lasting commercial relations with different clients. - Completed various valuation processes, which, by using professional and objective judgment, thereby obtaining the necessary resources from the client to be able to leverage their capital and investment needs.