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Susanne Thompson

Angestellt, Vice President, Global Marketing, Smaato
Hamburg, Deutschland

Fähigkeiten und Kenntnisse

Online Marketing
Mobile Marketing
Digital Marketing
Brand Mangement
Mobile Advertising
Produktmanagement
Strategy Development
Real time bidding
RTB
Public Relations/PR
Team Leadership
Kommunikation
Geschäftsführung
Medienmanagement
Agenturmanagement
Preismanagement
Preisanalyse
Strategic Consulting
Produktentwicklung
Analytics
Data Analysis
Betriebsberatung
Financial Analysis
Consumer goods
Leadership Skills
People Management
Strategic Marketing
Personal Initiative
App Development
Innovation Management
Android Apps
Social Media Marketing
Financial Forecasting
Demand Planning
Market Research
International Experience
English-German
Press Relations
Conference Speaker
Vertriebsstrategie
Kundenbetreuung

Werdegang

Berufserfahrung von Susanne Thompson

  • Bis heute 8 Jahre, seit 2017

    Vice President, Global Marketing

    Smaato
  • 2 Jahre und 4 Monate, Jan. 2015 - Apr. 2017

    Senior Director of Global Marketing

    Smaato

    Leite den globalen Marketing Bereich sowohl strategisch als auch operativ, mit Marketing Teams in Hamburg, San Francisco und Singapore (18 Leute). Plane, steuere und optimiere eigenverantwortlich die globale Marketing Strategie des Unternehmens. Als RTB-Expertin, zuständig für die Bereiche performanceorientierte RTB-Werbekampagnen, Content, SEM, SEO und Website Entwicklung sowie auch Events und Social Media. Geschäftssprache Englisch. Sehr internationales Team.

  • 10 Jahre, 2005 - Dez. 2014

    Managing Director and Founder

    Thompson Partners

    Silicon Valley marketing strategy consultant to ad tech, online and medical device start-ups: Global mobile real time bidding (RTB) exchange and SSP. Focus: rich media and native media app monetization for app developers and programmatic mobile buying adoption for advertisers and media agencies. Online crowdsourcing platform. Major German technical university. Acting Vice President of Marketing for food start-up. Two major medical device start-ups. Major food consumer packaged goods manufacturer.

  • 2004 - 2005

    Director of Digital Marketing

    The Clorox Company

    Led all online marketing for all brands and divisions of The Clorox Company (Clorox, Kingsford, Brita, Glad, Hidden Valley, K.C. Masterpiece, 409, Pine-Sol, etc.). Also Director of Marketing for Consumer Promotion and Multi-Cultural (Hispanic) Marketing. Annual budget $200 million.

  • 2003 - 2004

    Group Marketing Manager

    The Clorox Company

    Led Digital Marketing Center of Excellence, Marketing Communications. Also led Consumer Promotions department for flagship Laundry and Home Care Divisions.

  • 1998 - 1999

    Brand Manager, Food Division New Products

    The Clorox Company

    Responsible for all Food Division new product development, licensing and acquisitions.

  • 1997 - 1998

    Brand Manager, Liquid-Plumr

    The Clorox Company

    Responsible for the largest profit driver Brand in the Home Care Division.

  • 1996 - 1997

    Senior Product Manager, One Touch, LifeScan

    Johnson & Johnson

    Senior Product Manager - One Touch Brand. Responsible for all One Touch Brand blood glucose test strip marketing targetting consumers with diabetes.

  • 1991 - 1996

    Brand Manager, Oil of Olay

    Procter& Gamble

    Brand Manager - Olay Grew previously declining, mature business from $85 million to $200 million in one year. Performance rated in Top 10% of all Procter & Gamble employees (highest possible rating).

  • 1995 - 1995

    Creative, Saatchi & Saatchi

    Procter & Gamble

    Creative Intern developing television and print advertising for General Mills, Hanes Hosiery and the Florida Citrus Council grapefruit juice.

  • 1992 - 1995

    Assistant Brand Manager, Oil of Olay

    Procter & Gamble

    Assistant Brand Manager responsible for creation of U.S. body wash market, development and launch of new product named Advertising Age Best New Product ofthe Year. Also previously Assistant Brand Manager of Oil of Olay Bath Bar responsible for running P&G's flagship bar soap brand.

  • 1992 - 1992

    Field Sales Respresentative, Kroger Customer Team

    Procter & Gamble

    Sales planning and execution for P&G's third largest customer.

  • 1991 - 1992

    Brand Assistant, World Camay

    Procter & Gamble

    Responsible for budget management, pricing analysis, public relations/PR, consumer promotion, competitive analysis, demand forecasting and planning, Sales management, packaging and consumer promotion.

  • 1990 - 1990

    Brand Management Intern, Euro Pampers Brand

    Procter & Gamble

    Competitive analysis, financial analysis, markey research, consumer promotion for Europe's largest diaper brand.

  • 1986 - 1989

    Investment Banking Financial Analyst

    Merrill Lynch Capital Markets

Ausbildung von Susanne Thompson

  • 1 Jahr und 10 Monate, Aug. 1989 - Mai 1991

    Duke University

    Marketing, Business Management

  • 3 Jahre und 11 Monate, Aug. 1982 - Juni 1986

    Princeton University

    Economics

Sprachen

  • Deutsch

    Muttersprache

  • Englisch

    Muttersprache

  • Französisch

    Grundlagen

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