Susanne Thompson
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Susanne Thompson
Leite den globalen Marketing Bereich sowohl strategisch als auch operativ, mit Marketing Teams in Hamburg, San Francisco und Singapore (18 Leute). Plane, steuere und optimiere eigenverantwortlich die globale Marketing Strategie des Unternehmens. Als RTB-Expertin, zuständig für die Bereiche performanceorientierte RTB-Werbekampagnen, Content, SEM, SEO und Website Entwicklung sowie auch Events und Social Media. Geschäftssprache Englisch. Sehr internationales Team.
- 10 Jahre, 2005 - Dez. 2014
Managing Director and Founder
Thompson Partners
Silicon Valley marketing strategy consultant to ad tech, online and medical device start-ups: Global mobile real time bidding (RTB) exchange and SSP. Focus: rich media and native media app monetization for app developers and programmatic mobile buying adoption for advertisers and media agencies. Online crowdsourcing platform. Major German technical university. Acting Vice President of Marketing for food start-up. Two major medical device start-ups. Major food consumer packaged goods manufacturer.
- 2004 - 2005
Director of Digital Marketing
The Clorox Company
Led all online marketing for all brands and divisions of The Clorox Company (Clorox, Kingsford, Brita, Glad, Hidden Valley, K.C. Masterpiece, 409, Pine-Sol, etc.). Also Director of Marketing for Consumer Promotion and Multi-Cultural (Hispanic) Marketing. Annual budget $200 million.
- 2003 - 2004
Group Marketing Manager
The Clorox Company
Led Digital Marketing Center of Excellence, Marketing Communications. Also led Consumer Promotions department for flagship Laundry and Home Care Divisions.
- 1998 - 1999
Brand Manager, Food Division New Products
The Clorox Company
Responsible for all Food Division new product development, licensing and acquisitions.
- 1997 - 1998
Brand Manager, Liquid-Plumr
The Clorox Company
Responsible for the largest profit driver Brand in the Home Care Division.
Senior Product Manager - One Touch Brand. Responsible for all One Touch Brand blood glucose test strip marketing targetting consumers with diabetes.
- 1991 - 1996
Brand Manager, Oil of Olay
Procter& Gamble
Brand Manager - Olay Grew previously declining, mature business from $85 million to $200 million in one year. Performance rated in Top 10% of all Procter & Gamble employees (highest possible rating).
- 1995 - 1995
Creative, Saatchi & Saatchi
Procter & Gamble
Creative Intern developing television and print advertising for General Mills, Hanes Hosiery and the Florida Citrus Council grapefruit juice.
- 1992 - 1995
Assistant Brand Manager, Oil of Olay
Procter & Gamble
Assistant Brand Manager responsible for creation of U.S. body wash market, development and launch of new product named Advertising Age Best New Product ofthe Year. Also previously Assistant Brand Manager of Oil of Olay Bath Bar responsible for running P&G's flagship bar soap brand.
- 1992 - 1992
Field Sales Respresentative, Kroger Customer Team
Procter & Gamble
Sales planning and execution for P&G's third largest customer.
- 1991 - 1992
Brand Assistant, World Camay
Procter & Gamble
Responsible for budget management, pricing analysis, public relations/PR, consumer promotion, competitive analysis, demand forecasting and planning, Sales management, packaging and consumer promotion.
- 1990 - 1990
Brand Management Intern, Euro Pampers Brand
Procter & Gamble
Competitive analysis, financial analysis, markey research, consumer promotion for Europe's largest diaper brand.
- 1986 - 1989
Investment Banking Financial Analyst
Merrill Lynch Capital Markets
Ausbildung von Susanne Thompson
- 1 Jahr und 10 Monate, Aug. 1989 - Mai 1991
Duke University
Marketing, Business Management
- 3 Jahre und 11 Monate, Aug. 1982 - Juni 1986
Princeton University
Economics
Sprachen
Deutsch
Muttersprache
Englisch
Muttersprache
Französisch
Grundlagen
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