Tamara Bartels

Project management of product launches across WE: Working closely with int. brand management and local marketing to define, execute and track implementation. Working cross-functionally to meet launch timeline. Shopper Marketing expert for WE: Defining regional strategy. Leading regular meetings with local team to improve expertise. Owner of regional Shopper Research: Evaluating need and defining knowledge gap; aligning with market research dep to set up studies; deriving actionable insight for the business

Category Manager: Closely working with Top4 UK Grocers to create category growth for Adhesives in line with Henkel’s Category Vision. Continuously reviewing & analysing customer’s EPOS data (Nielsen) as well as GfK Panel Market data to optimise customer's range, merchandising & promotions. Insight Manager: Utilising consumer & shopper research (IPSOS, TNS), as well market data to develop 4-year Category Vision for Stationery & DIY Adhesives. Presenting Category Drivers to new & existing customers

Supporting the International Key Account team in the creation and maintenance of analysis on a wide variety of sales topics. Creating monthly reports for the Global Sales Leadership Team Meeting on Top 20 International Key Accounts. Leading and supporting Sales & Category projects across the Western Europe North sub-region including various customer & channel strategy analysis. Working closely with senior management and converting detailed analysis into clear and practical information & recommendations.

Conducting primary and secondary industry research in fmcg markets. Carrying out focused global reviews of industry data. Strategic and insightful analysis in form of global briefings and articles for clients and trade press. Client liaison - queries, ad-hoc requests, client meetings and presentations on conferences across Europe and North America to support existing and potential relationships.

International Business Strategy, Research Methods I, Statistical Methods for Business Research, International Business and Economic Development, International Human Resource Management and Employment Relations.