Tetiana Wolf

•Shape the export strategy, expand to new markets •Build up and sustain outstanding partner relationships with customers, distributors, agents •Develop and implement marketing & sales plans •Contract negotiations •Key account management in the strategic regions •Revenue and budget responsibility •Team lead •Direct report to the CEO

•Shaped the export strategy •Created SOP for the department “International Sales” •Hired and trained the team •Launched from scratch and developed over 50 projects in the strategic regions •Supported the Regulatory Affairs department in the registration processes •Worked on local marketing & sales plans together with customers •Annually presented the company at the leading industry events •Reported directly to the CEO •Increased international sales fourfold in the first year

• Carried out top line analysis of Bion performance in the Russian market, delivered brand recommendations for future marketing activities, presented to the Marketing Director and Export Team • Organised a 3-day external Global Export event (planning, owning entire logistics, outlining & defining content together with the team, collaborating with 15 external agencies, leading alignment meetings with the CH Vice-President Export; 50 international attendees, including Executive Committee Members, CEO)

• Supported global market research analyses; organised and coordinated consumer closeness programmes across 3 strategic brands and 12 countries • Owned IMS data reporting: monthly tracking and preparing reports for CH key markets / brand combinations used in senior management presentations • Performed market and competitor analysis for one of the Merck CH strategic brands in German and Russian markets, presented to the Brand Director and and R&D Director

•Led projects focused on the dialogue “business-politics-society” in collaboration with the Ukrainian authorities and the embassies of the foreign countries in Ukraine •Prepared expert recommendations for the Ukrainian policy makers

Assisted with the administration of the Committee, working within the Ukrainian legislative framework

Assisted in the organisation of the 17th international innovation and investment forum “Innovations, Investments, Kharkiv initiatives”: translation of the official documents, interpretation for diplomatic missions

Managerial Economics & Business Strategy, Strategic People & Innovation Management, Advanced Statistical Methods & Applications.

Strategic Management, International Marketing

General Management, Corporate Finance, Export/ Import activities