Thomas B. Richter

Leading the HR Department for all functions in Germany, Italy, Switzerland, Austria, Poland, Sweden, Finland, Denmark, Norway, Israel & Middle East.

Full P&L responsibility for AB InBev's subsidiary in Denmark with team leadership. Key responsibilities: - P&L ownership - Development of commercial strategy - Building 3Y- and 1Y strategic plans - Leading & developing a diverse cross-functional team - Stakeholder management - Drive value creation & business continuity - Development of strategic partnerships - Team engagement

Full P&L responsibility for AB InBev's subsidiary in Denmark with team leadership. Key responsibilities: - P&L ownership - Development of commercial strategy - Building 3Y- and 1Y strategic plans - Leading & developing a diverse cross-functional team - Stakeholder management - Drive value creation & business continuity - Development of strategic partnerships - Team engagement RESULTS: - IH: Fastest growing brewer in VAL & VOL [Nielsen] FY20 and YTD21 - OH: Growing despite COVID revision of RTM strategy

Responsible for national FSM (8 team-leads & 80 BDR incl. commercial negotiation & execution of OKF. Key responsibilities: - Budgeting on volume as well as financials in close collab with FP/A - Improving KPIs through target setting & cascading - Ensuring control and budget compliance on CAPEX - Creating talent pipeline and fast tracking commercial renewal process - Volume growth initiatives through MACO based area analysis - Leading and developing a diverse cross-functional team (KAM, WHS. field sales)

- Development of go-live strategy for DD in On-Trade Shanghai - Commercial execution with rapidly growing sales force (from 0 to 40 sales reps in three months) - Adapting commercial strategy to meet the market requirements of the country and form best practice for national rollout in other cities

- Leading the On-Trade business development team of southern Germany (11 Sales Reps) - Coaching & development of sales reps - Budget compliance to reach ambitious growth targets (bottom and top line) - Monitoring sales performance and additional tactical KPIs - Development of WHS trade programs to ensure route-to-market strategy is executed - Developing trade executions and brand visibility materials in collaboration with trade marketing to ensure implementation, activation and execution of focus brands

- Business development with an active customer base (>300 clients) - Close collaboration with WHS - New customer acquisition - Implementation of trade marketing & brand activations - Deputy team lead after 6 months - Winning Sales Rep of the year based on KPI performance

Challenging international graduate program to get a holistic perspective on the business at a global brewing company. During the 10-month program I was able to get deep dives into following functions: - Sales: 3 months (on- & off-trade) - Marketing: 2 months - Logistics: 2 months - Supply & brewing operations: 2 months - Strategy & Finance: 1 month

Marketing / Sponsoring / aktuelle internationale Aspekte

Sportmanagement