Dr. Ulrike Geißler

Technical and P&L responsibility for portfolio of venting solutions for automotive exterior lighting and powertrain. Define and implement segment and product strategies. Ensure products' fitness for use. Generate new business model, co-create and commercialize breakthrough technology.

Formulated and executed strategic plans to drive business in Europe, US, Middle East, and Africa; industries include automotive, chemicals, energy, oil and gas. Identified and assessed new business and R&D opportunities for separation and filtration products. Prepared divisional investment and divestment decisions. Co-created divisional Marketing- and Sales Strategy.

Drove worldwide growth in chemical processing industry. Defined and rolled out global integrated market development program for speciality gaskets in chemical applications. Reversed and accelerated revenue growth and sales efficiency. Paved way for new global gasket strategy and business development in Asia. Operated 50/50 from Germany and US.

Managed all P&L of range of polymer dispersions. Spearheaded launch of FDA-approved product line for anti-counterfeiting, innovative paper coating additive.

Identified new product opportunities in consumer packaging industry. Forged network with European FMCGs and consumer packaging value chain. Initiated early open innovation projects. Strengthened market focus of New Business Development and Corporate Research teams.

Co-created and implemented global umbrella brand strategy, “BASF: The Chemical Company.” Drove employee, customer, and capital market development via creation of multiple internal and external strategic programs.