Virginia Yu

Collaborated with Marketing, Public Relations and Sales teams to increase web traffic and promote newly released products. Increased sales by designing monthly digital newsletters for email campaigns and promotional content for Facebook and Instagram. Increased revenue by developing keynote and powerpoint pitch decks for potential clients. Tools used: Illustrator, Keynote, Lightroom, Photoshop

Branded NYC luxury student housing by creating brochures. Improved Nespresso's winter marketing by enhancing email materials. Rebranded PlaceIQ by redesigning website icons. Prevented potential breaching at Microsoft by creating eBook guides for internal use. Improved social campaigns for Dos Equis, Pillsbury, Sports Illustrated, Travel & Leisure by creating visual content. Developed email marketing materials for Microsoft Office and Xbox.

Developed branding and presentation materials for 9 healthcare startups.

Provided graphic design assistance for lead graphic designer. Participated in rebranding of Magasin's take out packaging. Conducted a field study for research on Magasin's current brand packaging. Analyzed research to develop packaging concepts for sandwiches. Created style guide concepts for Ishuset branding. Refined design layouts for internal marketing and communication materials. Tools: Photoshop, Illustrator, Indesign

Participated in the production of the Fall 2011 Women's Bags & Accessories Collection. Conducted trend research utilizing quantitative methods to identify ideal colors and styles for the collection. Sorted through data from Pinterest, magazines and fashion blogs to use for inspiration and concept development. Under the guidance of the Accessory designer, new handbag and accessory design concepts were created through sketching based on the results of the trend study.