Ing. Vladimir Ceric
Selbstständig, Chief Content Marketer, Marketing4Tech
Abschluss: mMBA, Mini MBA by Marketing Week
Wien, Österreich
Über mich
I am a results-oriented content marketing specialist with 15+ years’ experience in developing and executing B2B content marketing campaigns for technology companies of various types and sizes (IT, telecom, SaaS, engineering). Strong at problem-solving and achieving operational excellence, I aim to create a solid connection between content marketing efforts and business results. As an engineer by education, I am able to transform complex product features into tangible benefits, and use creative ideas to turn them into clear marketing communication and strong business outcomes. Proven in successfully delivery of complex digital projects, I have substantial experience in leading and empowering on-site and remote teams, and fostering collaboration between business segments. A skilled communicator with near-native speaking fluency in English and basic skills in German, I am always ready to grow personally and professionally by acquiring new knowledge and skills.
Werdegang
Berufserfahrung von Vladimir Ceric
Marketing4Tech is a content marketing agency specialized in working with technology companies.
1 Jahr und 6 Monate, Feb. 2016 - Juli 2017
Marketing Communications Manager
GFI Software
Team-member of a corporate marketing department, in charge of marketing communications activities, such as CRM initiatives, email marketing, media relations, content marketing, content amplification using social media ads, and other marcom activities, including cooperation and coordination with product marketing, channel marketing, and lead generation.
5 Jahre und 3 Monate, Jan. 2011 - März 2016
Chief Content Officer
Arcadia Consulting
A content marketing consultant and executive, focused on delivering services to technology companies, including development of marketing and communication plans, content creation (editorials, case studies, brochures, presentations, videos…), and content distribution through traditional and online media, including social networks; services also included digital production project management, information design and production of complete Web sites and applications.
Executed marketing communications, PR and internal communication activities for the local Siemens subsidiary in Serbia, including: creation and distribution of press releases and internal newsletters, development of executive briefs and talking points, management of external agencies (design, print, Web, video), organizing corporate events, creating and editing content for local Internet and Intranet sites, acquisition and distribution of promotional materials.
Engaged in various PR, CSR and marcom activities of the local Microsoft subsidiary in Serbia, including: creation and distribution of press releases, pitch documents and internal briefings, building and maintaining media relations with mainstream and specialized media, press clipping monitoring, analyzing and reporting, assisting in creation of annual PR plans, organizing press conferences and other events, adapting and localizing of marketing collaterals, management of external vendors (video, Web).
6 Jahre und 6 Monate, Okt. 1999 - März 2006
Executive Editor
PC Press
Established technology writer, with over 300 published articles in PC, the most respected IT magazine in Serbia; topics ranged from news, event coverage, interviews, hardware and software product reviews, to complex, comprehensive reviews and roundups of IT products and solutions. Full-time Executive Editor of PC magazine 2004-2006.
Ausbildung von Vladimir Ceric
4 Monate, Sep. 2020 - Dez. 2020
Marketing MBA
Mini MBA by Marketing Week
8 Monate, Okt. 2007 - Mai 2008
Integrated Approach to Public Relations
London School of Public Relations (LSPR)
Covered 17 teaching modules, including crisis communication, media relations, event management, identity and reputation management, internal PR, corporate social responsibility and corporate communications.
9 Jahre und 2 Monate, Okt. 1997 - Nov. 2006
Transportation Engineering
University of Belgrade
Graduated at the division for Urban and Road Traffic and Transport in November 2006, with a 7.5 average grade, and received a Bachelor of Science degree.
Sprachen
Englisch
Fließend
Deutsch
Grundlagen