Alina Perederiy

Market research, project idea and business plan development, marketing strategy planning and implementation.

Restaurant group marketing management, event management, administrative support for 11 restaurants in Saint-Petersburg, Russia (5.1 million citizens). - Planned and implemented annual group marketing plan throughout 5 years. - Participated in Restaurant Group growth from 4 to 11 units, number of customers increased 6.5 times; annual restaurants revenue grown from 10 to 25% between 2008 and 2011 - Built strong relationships with clients - Established and sustained the marketing department

Restaurant opening and development, operational control, financial management and reports, contract management with partnering organizations and the local government, managed 45 full-time team members.

Interaction with the local media, organization and management of special events.

Marketing, sales, and project management of business conferences and seminars including: relevant topic identification and agenda building, creation of marketing materials, closing sales, senior level speaker recruitment, on-site event management. Skilled at strategic partnering with executives and clients, eliciting key goals/outcomes desired for events, with the ability to deliver high value on-site experience with a limited budget. More than 20 conferences and 30 business seminars conducted.

Advertising and PR support for University projects, communication with regional and federal media, organization and management of press conferences, exhibitions, corporate functions.

Strategic Organisation; International Business & Emerging Markets; Managing in a Multicultural Context; Managing Finance; Marketing Management; Marketing Research; Social Media Marketing; Consumer Behavior.

Professional courses: Economics and Enterprise Management

Advertising and Public Relations Diploma cum laude