Anna Kuprienko

Angestellt, Global Shopper & Trade Marketing Excellence Lead, Sanofi-Aventis Deutschland GmbH

Frankfurt am Main, Deutschland

Fähigkeiten und Kenntnisse

Trade Marketing
Shopper Marketing
Market Research
Project management
Analytics
Competitive Analysis
Forecasting
Merchandising
Promotion
Retail
Retail Management
Executive Presentation Skills
Communication skills
Reliable personality
Learner
Empathy
Management
Team Management

Werdegang

Berufserfahrung von Anna Kuprienko

  • Bis heute 5 Jahre und 5 Monate, seit Jan. 2019

    Global Shopper & Trade Marketing Excellence Lead

    Sanofi-Aventis Deutschland GmbH

  • 1 Jahr und 1 Monat, Dez. 2017 - Dez. 2018

    Senior Trade Marketing Manager (CHC BU)

    Sanofi

    - Trade strategy - Contracted retail management - Shopper activation - Merchandising

  • 4 Jahre und 9 Monate, Apr. 2013 - Dez. 2017

    Trade Marketing Manager (OTC CHC BU)

    Sanofi

    Strategy - annual go-to-market strategy formulation - annual department budget planning & forecasting Contracted channel - commercial conditions defining - planning, forecasting & analysing Non-contracted channel - trade program management (development, execution & analysis) - toolbox for non-contracted retail (planning, execution & analysis) Key achievements: - half-year acting department head - half-year internship in the region

  • 2 Jahre und 9 Monate, Juli 2010 - März 2013

    Junior Trade Marketing Manager (OTC CHC BU)

    Sanofi

    - Devlopment of merchandising guidelines - POSM life-cycle management: planning, budgeting, design, production, delivery and stocks; development of new materials - Development of trade instruments for sales force - Modern Trade Manager support Key achievements: building of POSM management for 9 top brands from scratch

  • 2 Jahre und 1 Monat, Juli 2008 - Juli 2010

    Marketing Analyst (Marketing Department)

    Expocentre

    - Market research - Market review preparation - Competitors analysis - Making conception of exhibitions - Exhibitions promotion - Making newsletters - Direct mail - Organisation of trainings for exhibitors Branches: IT and telecommunication, navigation technologies, photonics, logistics, glass, health service, furniture

Ausbildung von Anna Kuprienko

  • 4 Jahre und 10 Monate, Sep. 2003 - Juni 2008

    Marketing

    Mendeleev University of Chemical Technology of Russia

Sprachen

  • Englisch

    Gut

  • Deutsch

    Grundlagen

  • Französisch

    Grundlagen

  • Russisch

    Muttersprache

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