Bernadette Geyer

Enabled clients to reach English-speaking markets through their business marketing materials, including website content, blog posts, Medium articles, newsletters, keynote speeches, business books, client proposals, CVs, and in-app text for mobile applications. Created in-house “Style Sheets” for businesses. Ensured that client texts were clear, concise, and compelling – and “on brand.” Advised translation clients on localization of texts for English-speaking markets. Edited or translated more than 25 books.

I work with a variety of clients to craft press releases, thought leadership articles, and quotes in response to media inquiries. Topics span crypto to medtech and mobile apps. Serve as lead on multiple accounts, responsible for communications with clients. Interview client spokespersons to gather key details for press releases and guest posts. Craft PR Strategies for onboarding new clients. Draft pitch emails for press and podcast promotion. Assist in media trainings for client spokespersons.

Led development of the organization's tagline and key messages and established a brand style guide. Responsible for the overall marketing strategy. Coordinated social media outreach with other staff members. Crafted and executed multi-lingual marketing campaigns. Nurtured relationships with media to ensure widespread coverage of the organization’s press announcements. Wrote and edited blog posts, newsletters, press releases, website texts, marketing brochures, Medium articles, and outreach to podcasts.

Write and edit English-language texts, handle social media posting, work with team to develop outreach and marketing strategies.

* Worked closely with product management, development, and marketing teams to develop, refine, and maintain content for social and business intelligence applications. * Reviewed and copy edited mobile and web app screen text, messaging, tutorials, and user interface design elements. * Liaised with Marketing Department to provide editorial review and feedback on web site content for each app. * Provided feedback and suggestions for app-specific Facebook pages.

Served as founding team member for the formation of a new trade association. Led a member-based team to develop marketing and outreach strategies for the organization. Authored all website text. Wrote and distributed press releases. Wrote articles for trade publications. Responsible for writing and publication of printed marketing materials. Nurtured relationships with media and set up interviews for spokespeople. Coordinated exhibits for trade shows. Produced annual directory of members.

Served as Director of the Fuel Cells 2000 educational project. Wrote press releases and fact sheets. Designed educational materials. Created, edited, and marketed the website. Wrote and edited monthly and quarterly newsletters. Compiled and published an annual industry directory. Contributed guest articles to trade publications. Set up media interviews. Coordinated trade show exhibits.

Developed radio campaigns based on client's initial marketing concept. Designated areas and demographics for message targeting. Counseled agency’s clients in strategic use of audio services. Coordinated staff during the production and distribution of radio campaigns. Booked spokespeople on radio talk shows. Wrote, voiced and edited radio news releases. Interviewed spokespersons.

Assisted in marketing of organization to potential members. Designed, copy edited and disseminated marketing materials. Arranged events promoting membership recruitment. Generated statistics for tracking membership.

Focus on Mass Communications. Received Alden Scholar award (1988-89, 1989-90) and Honors in Communication Arts.