Carlos Amengual

• Global Compact is the Companies Network in the UN organization to align their strategies and operations in the areas of Human Rights, Labor, Environment and Anti-Corruption and take action in support of UN broader goals.

• Kenya Association of Manufacturers (KAM) is the industry association of reference in East Africa with around 1.000 members

•East Africa as global top-growth region (annual 5-10%) with around 300 mio. population including Kenya, Ethiopia, Uganda, Tanzania, Ruanda, Burundi, Mauritius, South Sudan, Somalia, Djibouti, Eritrea •Development of BASF business in East Africa through recently established local company in 2011 •Double-digit growth business > 50 mio. Euros including most of BASF Business Units •Functional teams for Sales, Marketing, HR, Production, Logistics, Finance •Production sites launched in Uganda and Kenya

• GBA is a business association for German companies, institutions, foundations or Kenyan companies with around 150 members driving the relationship between German and Kenyan business communities.

• Setup of BASF business structure in Africa in order to achieve the objectives of BASF new African Strategy approved end 2011 • Main business objective of doubling Sales in Africa to 2.000 mio.€ in 2020 including all BASF Business Units: countries / industries prioritization, potentials assessment and business development together with Business Units • Strengthening BASF business presence in Africa (inexistent in Sub-Sahara) through launch of BASF East Africa and BASF West Africa offices

• European responsibility in Foams Global Business Unit (turnover aprox. 1.000 mio.€) • 4Ps (Pricing, Product, Promotion, Placement) in a seasonal highly-sensitive to raw materials industry with monthly pricing, on-going Asian imports threat and nearness to end-markets • New business opportunities search and launch in new end-industries • Definition (2008) and implementation of new strategy to move from a commodities approach to a high-value specialties strategy, nearer to final markets

•Identification, Development and Proposal for new business opportunities (new markets and industries in the Mediterranean area)for the different Business Units in the Group •Definition of Comercial strategies at Corporate level and coordination of their implementation at Business Unit level •Corporate projects in the Business Development area

Panaeuropean Comercial and Distribution Model. • Conceptual Design of Comercial and Distribution Paneuropean Processes • Negotiating and setting Models for different European Affiliates • Initative launching coordinating different Consultancy firms involved

Comercial and Distribution Model Conceptual Design (Business Diagnosis and New Model Design)

Diversification Opportunities Development (Pharma). Strategy/business development. • Spanish/European Pharma Industry Analysis and Business Plan creation • Design of Services Portfolio and Business Model for the new company. • Marketing Plan creation and Comercial launch in the Pharmaceutical industry

B2B New Company creation in CPG Industry. Strategy/business development. • Design of Services portfolio and Business Model of the New Company • Merger wth Telefónica/BBVA Marketplace-Services portfolio and Models management • Launch of the Marketplace in Spanish Market

Creation of New Distribution Company. Strategy/business development. • New Company Business Plan creation • Design of Services Portfolio and Business Model for the new company. • Launch of the New Company in the Spanish Pharmaceutical industry