Mag. Claudia Ender

Lector and Communications Expert. Topics: "Intercultural Management“, „Intercultural Negotiation“, „Intercultural Leadership“, “Presentation and Moderation” „Negotiation and Moderation“, "Team- and Conflict Management", etc

Öffentlichkeitsarbeit und Kommunikation für Montessori Schule in Ried im Innkreis

Consulting projects for various clients, including Friends of the Orphans/NPH USA, Global Washington, Grameen Foundation, Global Partnerships, Wunderman, Microsoft, etc. Started in Seattle, WA, and moved to Alexandria, VA in 2013

Led Marketing and Communications department during aggressive growth phase of $10+M organization. Developed and oversaw integrated fundraising, marketing and communications campaigns (PR, direct mail, email, social media, web, offline, etc.). Developed and implemented national PR strategy for organization – within first three months achieved prominent placement on CNN International, CNN Español, NYT, Chicago Sun Times, NBC News, etc.

Led national Marketing department of $8+M organization, developing strategic marketing initiatives to increase awareness, increase retention and acquisition, and boost revenue. Developed and managed implementation of integrated marketing plan, messaging, content and schedule for national and local offices (email communications, direct mail appeals, social media, SEO, PR, advertising, web, blog, etc.)

Microsoft Encarta US: led Encarta brand and marketing strategy in North America; ideated, created and executed loyalty program; managed PR plans and was spokesperson for Encarta. Encarta Learning Business: successfully introduced new International Learning Business software products worldwide and established Encarta as the leading reference brand in all international markets. Anti-Piracy: managed the company’s worldwide marketing efforts on reducing software piracy.

Developed marketing infrastructure in newly founded Austrian subsidiary and managed 70% of the subsidiary’s revenue and marketing budget to ensure market penetration of MS Office programs; executed revenue analysis, forecasts, competitive analysis and monthly reporting to US.

Responsible for project managing the localization process from English software into German language. Coordination with employees and vendors in the US, Germany and Ireland.

Marketing, Finance, and Human Rersources