Daniel Becerra

- Toluna delivers real-time consumer insights and market research solutions. - We conduct quantitative and qualitative research – either through self-service solutions or through custom research programs. - Toluna is the parent company of Harris Interactive Europe and KuRunData. Together, we strive to push the field of market research toward a better tomorrow. - To arrange a meeting or phone call, please kindly send me an email to: daniel.becerra@toluna.com

- Advise B2B and B2C clients with regard to future trends, investment decisions and strategic growth. - Understand key industry challenges and prepare sales presentations for prospective clients. - Constant negotiation with C-Level Executives. - Collaborate with sales and leadership to secure, retain, and grow accounts. - Attend conferences, meetings and industry events in Germany and Austria.

- Identify new business opportunities and build relationships with hoteliers in Spain and LATAM. - Handle full sales cycle from lead generation to contract execution. - Find new leads through LinkedIn, cold-calls and networking events. - Analysis of customer marketing campaigns and investment in trivago (CPC model). - Collaborate with cross-functional teams to improve account management and customer experience.

- Responsible for the relationship, management of sales and projects between Johnson & Johnson and Casino Group in the central region of Colombia (#1 largest retail in Colombia, #2 South America). - Responsible for leading the in-store execution team (3 members) directly and 25 (extended team). - Responsible for sales and in-store execution in more than 200 stores. - Analyze competitive landscape and categories performance with constant field work and market intelligence data.

- Support Senior Brand Managers with the development, coordination and implementation of countrywide brand plans for skincare products in Colombia, Ecuador and Peru. - Coordinate development of marketing materials with internal and external agencies. - Track brand performances and competitive environment. - Support the Grouper Marketing Manager with the analysis of business cases and new product launches.

- Support Brand Managers with the development and execution of strategic plans. - Analyze competitive landscape and performance from Whirlpool and KitchenAid brands. - Coordinate KitchenAid Small Appliances product testings at different point of sales (20 stores).

- Present portfolio of products and services to prospective buyers. - Find new leads through cold-calling, desk research and networking events. - Support Sales Manager within trade exhibitions planning (Expo Construcción 2011 Bogotá/Colombia). - Prepare proposals and PowerPoint presentation for the Sales Manager.

Diploma in Digital Marketing