Dmitriy Nachinkin

Lead the strategic management and operational oversight of the Global Business Franchise in order to streamline business processes, reduce operational costs and drive greater profitability. Develop new business strategies while providing general management of crucial areas aimed at expanding revenue.

Headed Neurology Business Unit with full accountability for P&L, aiming to steer revenue growth while increasing business scope and patient reach. Led external field force team and KOL management to ensure successful participation in all state auctions and accurate completion of tender operations. Designed new CRM system driving sales excellence and headed Business Intelligence team (9 direct reports).

Drove implementation of Merck Russia Strategy while augmenting sales and marketing initiatives for Merck’s Cardio-Metabolic business (70% of affiliate turnover). Assessed market trends and competitors’ activities to commence new business development opportunities and in-licensing deals. Spearheaded progress of revenue-producing team aimed at creating efficiency and sustainability.

Initiated marketing strategies and established practices designed to increase portfolio sales. Developed strategic marketing plans and commercial models. Assumed additional responsibilities of Business development / New product introduction manager and prepared prelaunch strategies for pipeline products.

Prepared holistic market analysis for each product and therapeutic area aiming for successful launches of new marketing campaigns. Developed sales forecasts and provided business insights. Developed new KPIs for retail and hospital groups of product.