Elizaveta Rodochinskaia
Selbstständig, Childbirth educator, doula, blogger, Ro_doula
Gummersbach, Deutschland
Werdegang
Berufserfahrung von Elizaveta Rodochinskaia
Bis heute 4 Jahre und 3 Monate, seit März 2020
Childbirth educator, doula, blogger
Ro_doula
I am birth doula (Geburtsbegleiterin), attending birth and helping women to give birth in a natural, gentle and confident way, and childbirth educator, preparing parents for birth. My job is to provide psychological, physical and information support for moms before, during and after birth. I don‘t have medical background. I combine marketing expertise and knowledge how to work with pregnant women creating useful and inspiring content: Instagram profile is https://instagram.com/ro_doula?igshid=YmMyMTA2M2Y=
2 Jahre und 5 Monate, März 2017 - Juli 2019
Marketing Manager
UNIFOOD (a joint venture of Fonterra Co-operative Group Limited in Russia)
Developing marketing strategy of UNIFOOD company (Butter & Cheese production of 3 brands, including Anchor, one of the most well-known dairy brand). Responsible for 4P of portfolio, Anchor NPD, P’n’L, ATL & BTL plan in Russia. Develop packaging for co-packers. Tight collaboration with production and quality depts, global marketing team and distributor. Organised press-conference, official reception with an Ambassador and team building celebrating the set up of a joint venture.
1 Jahr und 2 Monate, Feb. 2016 - März 2017
Brand Manager
Russian Beauty Home
Developed and executed P&L, picing strategy, sales plan, operation marketing & trade marleting plan for: - Hypoallergenic laundry detergents and care brand LV (Berner, Finland) lumivalko.fi. Close collaboration with Berner head office developing brand strategy in Russia. - Premium baby accessories MAM (Austria) mambaby.com Key result together with sales team: listings in Top FMCG Russian retailers. Sponsored the largest baby goods fair trade and few events for expectants.
1 Jahr und 2 Monate, Dez. 2014 - Jan. 2016
Brand Manager
Orimi Trade
Total responsibility for TOP 9 tea brand on the Russian tea market – TESS (tesstea.co.uk) Rebranded TESS from delisting unpopular sorts, launcing new tastes to package redesigning, developing new promo packs and elaborating new communication strategy. Close collaboration with R&D. Developed national promo sampling campaign, TV sponsorship project, digital activites. +1,2% market share growth (Vol.) for 2015 (AC Nielsen); +15% turnover growth Dec’15 vs. Dec'’14 as a result of rebranding campaign.
3 Jahre und 11 Monate, Feb. 2011 - Dez. 2014
Brand Manager
L'Oréal Russia
Professional Products Division - Strategic and operational marketing plans development and responsibility for 2 professional hair care subrands - Matrix Biolage and Oil Wonders, -sold in over 10 000 beauty salons in Russia, including budgeting and TM plan - Successful development and implementation of rebranding campaign - New brand launch and global strategy localization proven skills - Profound PR and Event management experience
4 Monate, Juni 2010 - Sep. 2010
Trainee in marketing department
L'Oréal Russia
Trainee in marketing department Luxe Division, Yves Saint Laurent and Biotherm brands - Direct assistance to Group Brand Manager - POS materials production - Executing PR plan: working with journalists, writing PR releases, assistance in PR events - Internal sales team event management including successful novelty launch presentation - Customer (key retail chains) local activities preparation and execution
Ausbildung von Elizaveta Rodochinskaia
1 Jahr und 10 Monate, Sep. 2012 - Juni 2014
Marketing
Plekhanov Russian University of Economics
Strategic Marketing, Corparate Marketing, Specialized in Rebranding campaigns
4 Monate, Sep. 2010 - Dez. 2010
Business Administration
ESC Rennes School of Business
Strategic Management Fundamentals, Financial Markets and Portfolio Management, Organizational Behaviour, Advertising, Project Management, European Geopolitics, French language
4 Jahre und 10 Monate, Sep. 2007 - Juni 2012
Information Systems in Economy and Management, Applied Informatics
Saint Petersburg State University of Engineering and Economics
ERP systems (SAP, Microsoft Axapta) modelling, Applied Informatics in Accounting, VBA, Informational Technologies and computer networks, IT security, Economics, Marketing, English language
Sprachen
Englisch
Fließend
Französisch
Gut
Deutsch
Gut
Russisch
Muttersprache