Frank Simon Aeschbacher

As a member of the executive management team responsible for defining the strategic future of Cycle Union and its brand portfolio of premium e-bikes, explorer-, trekking, and city bikes. Deliver global strategic and operative leadership for the Sales, Marketing, e-commerce, Product Management, and Customer Success team in pursuit of the company’s overall business goals, P&L responsible.

Define the global commercial strategy, responsible for eCommerce, own retail, wholesale, digital & brand marketing. In collaboration with the equity firm develop a global growth strategy. In-sourcing national distributors and set up direct distribution in several markets. Build a strong direct to consumer business. Develop and execute a global commercial strategy, adapting the global plan to regional partner and consumer needs.

Developed and implemented the global business and brand strategy, re-position the brand, and create strong consumer demand: multi-channel approach, retail, e-commerce & wholesale. Build a high performing management team, effective operation, and lean supply chain. Expand the Asian footprint by opening retail stores throughout the region. Prepare the company for an event (sale or merger). Sold the international retail business - disinvested the Hong Kong store operation to focus on the US business.

Produce high-impact strategies to successfully position both labels and maximize brand equity. - Maximize market share, sales channels, and key accounts by planning seasonal sales, pricing strategies, distribution processes, and product assortments. - Seamlessly integrated acquired Nikita business into the organization, and established its US operations. - Defined and implemented the Nikita Brand and Commercial Strategy.

Prepared sales organization worldwide for growth by restructuring operations and global sales strategy. - Reduced expenses and boosted productivity 15% by implementing B2B/CRM solutions and setting sales KPIs. - Encouraged long-term growth and loyalty of key retailers by devising retail incentive program. - Elevate retail partner quality and developed a long-term partner program to ensure floor space and consumer access.

Drove strategy, growth, efficiency, and profitability while managing daily operations in the NC headquarters, Hong Kong, and Brazil. - Grew sales by strengthening existing customer relations, expanding product offerings, and developing new markets. - Increase profit margins by standardizing processes while integrating subsidiaries into the US Headquarters. - Optimized global supply chain and reduced inventory levels.

Recruited in Europe to restructure the company and return it to profitability. - Successfully turned around the organization within a year. - Increased sales 380% and reduced operational expenses by $1.2M. - Created an international sales and business development organization to promote the company globally, expanding sales pipeline with both direct and indirect distribution strategies.

Provided highly effective management, training, and development for the Human Resources Division. - Elevated traditional HR administration to become a world-class, business-oriented HR profit center. - Successfully managed the onboarding and development of the largest SAP project-GLOBE.

Consulted executives and senior managers to develop key employees/teams and drive performance. - Garnered the company's biggest account by cultivating key account relationship and offering high-quality services. - Developed market penetration strategies that generated significant market interest, resulting in profitability and growth. - Achieved 100% profitability and quality rating within 9 months.

Directed all P&L while accelerating performance of product management, sales, marketing, distribution and logistics teams. Supervised five managers and their subordinates. - Expertly managed the Winter Sports Department with all its product categories, including snowboard hard goods, snow apparel, gear, ski poles, goggles, and sunglasses. Invented enticing product offerings and price strategies and spurred significant increases in revenue and global market share.

Represented the Gotcha & Kappa brands and built sales with national retail accounts. Implemented the marketing and distribution strategy of the global brands on a Swiss national level.

Management Weiterbildung