Frank Hermanns

 Affiliate Marketing  Sales Management und CRM

 Account Management und CRM - Niederlande

 Geschäftsführung  Mitarbeiterführung  Budgetverantwortung  Komplette Businessplanung  Fine Fragrances unter Lizenzen

(inter-) nationales Business Development verschiedener Projekte: - iCasting (PNP): online casting tool - Entrance-Strategy Germany - Gamila Secret: brand strategy skincare - YouMedical; International Marketing Director- innovative OTC-healthcare-brands - H20plus; Marketing Director BeNeLux/ Germanics - Premium cosmetic brand - Thio Pharma: OTC-pharmacies NL - front office concepts - Mosadex: OTC-Retail and Marketing-Manager NL / Front-office concepts for Service Apotheek

Businessplanning - disruptive Innovation - IT-platform - highly confidential

MT-Member / Responsibilities: -Global Marketing Strategy, -Global Brand Platforms, -develop and manage local Marketing Mix and -intelligence in all YouMedical - countries worldwide, -Distribution Strategy for own YouMedical affiliates and for YouMedical Distributors worldwide / Brands: Nailner, Footner, Spotner, Dexem, AF24, HemoClin, PoxClin, Puranox / Participation and close cooperation within Innovation-Projects

Commercial Director H2Oplus Director Retail and Marketing OTC- and Front-Office Management of ThioPharma Pharmacies

Responsibility Mosadex Pharmacy Marketing Strategy

International Marketing Manager MT-member Strategic responsibility brands Scholl Footcare, Scholl Footwear, Smile in Benelux & Scandinavia - Initiation and formulation of the long-term strategy for the assigned brands and - development of the yearly brand review process and the budget planning and submission, - execution of the plan into an activity set in order to realize the growth objectives for the assigned brand portfolio - Participation in global strategy developments Headquart

Group Brand Manager / MT-Member - Additional responsibility Aspirine, Alka Seltzer next to former Roche brands April 2003-December 2004 - Roche Consumer Health Group Brand Manager – MT Member Strategic responsibility brands Aleve, Saridon, Finimal, Aspro, Sinaspril, Dampo, Bepanthen - Initiation and formulation of the long-term strategy for the assigned brands - Participation in international strategy developments

- Reporting into CEO Marketing&Sales Restructurization of international marketing and trade-marketing organisation - Turnaround-management / outsourcing - New Business - New Brand Vision & Strategy

Strategic responsibility brands Lotus, demak´up and private label business - Development of national marketingstrategy and -concepts / consultancy of trademarketing, category management and sales - Participation in international strategy developments - Direct reports: Senior-PM, PM, Junior PM, Product-developper, Assistant to marketing

- International strategic responsibility Nivea Haircare Headquarter - brand strategy haricare - no direct reports Senior Brand Group Manager - Strategic responsibility for the brand Hansaplast in Germany / net sales 58 mio € / two direct reports

Henkel/Schwarzkopf Brand Product Manager International -responsible for international brandstrategy of Drei Wetter Taft / two direct reports march 1995-july 1995: Product Manager International Drei Wetter Taft / one direct report january 1995-february 1995 : Assistant Key-Account Manager Metro july 1994-december 1994: Rayonmanager -experience in salesmanagement oct 1993-june 1994: Product Manager International/national for Schauma Schauma, Gliss-Kur, Schwarzkopf No.1 Junior PM 1991-1993

Marketing, Management, Finance