Frederik Hermann

Angestellt, Vice President of Digital Marketing, Beekeeper

Abschluss: Dipl.-Inform.Wirt., Karlsruher Institut für Technologie (KIT)

Fair Oaks, Vereinigte Staaten

Fähigkeiten und Kenntnisse

Marketing Strategy
User Acquisition
Growth
Communications
Public Relations
Social Media Marketing
Viral Marketing
Product Marketing
SEO
Online Advertising
Lead Generation
Email Marketing
Data Analysis
eCommerce
Product Strategy
Go-To-Market Strategies
Team Leadership
Influencer Marketing
Social Media Strategy
Engagement
Retention
Affiliate Marketing
Referral Marketing
Brand Positioning
Content Marketing
Segmentation & Personalization
Retargeting
Word-Of-Mouth Marketing
Customer Satisfaction
Social Media
Sales
Platform
Marketing-Kommunikation
Marketing management
Vermarktung

Werdegang

Berufserfahrung von Frederik Hermann

  • Bis heute 2 Jahre und 7 Monate, seit Nov. 2021

    Vice President of Digital Marketing

    Beekeeper

    Beekeeper’s mobile platform is the single point of contact for your frontline workforce. With all communications and tools in one place, Beekeeper empowers frontline employees to be more agile, more productive, and create a safer workplace. Deskless workers can check resources and share best practices in real time. Managers can resolve issues quickly, handle non-routine work efficiently, and track team performance. Executives can increase business resilience and agility in uncertain times.

  • Bis heute 10 Jahre und 3 Monate, seit März 2014

    Mentor

    swissnex San Francisco

    swissnex San Francisco is a platform for the exchange of knowledge and ideas in science, education, art, and innovation. Through our public events and study tours, we highlight the best of Swiss and North American ingenuity and create opportunities for networking among our diverse group of professional contacts in the San Francisco Bay Area, Silicon Valley, and beyond.

  • Bis heute 11 Jahre und 5 Monate, seit Jan. 2013

    Mentor

    UpWest Labs

    UpWest Labs is a Silicon Valley accelerator supporting Israel's best entrepreneurs. Their 3-month program provides startups with essential resources, mentorship, seed funding and access to key partners and investors.

  • 10 Monate, Jan. 2021 - Okt. 2021

    Vice President of Marketing

    SalesHood

    Lead all marketing efforts with a focus on pipeline and revenue growth through targeted customer acquisition campaigns including account-based marketing, online events, paid advertising, email nurture cadences, direct mail, content strategy, SEO, and retargeting. Initial work included rebuilding the sales and marketing funnel, tracking, analytics and reporting leading to robust and clean funnel analytics, attribution and forecasting.

  • 2 Jahre, Feb. 2019 - Jan. 2021

    Senior Director of Marketing & Growth

    Birdeye

    Lead team and all aspects of the marketing org, including paid acquisition (SEM & paid social), content & SEO, growth strategies, conversion rate optimization and A/B testing, email marketing and nurture sequences, account-based marketing, direct mail, partner marketing, enterprise marketing, product marketing, marketing operations, review sites, social media, influencer marketing, referral program, webinars, public relations, data reporting, and virtual events.

  • 3 Jahre, März 2016 - Feb. 2019

    Head of Marketing and Sales

    ZEPP

    Spearhead all marketing and sales initiatives in the US and internationally, with expansion into ecommerce, and brick and mortar channels. Integral participant in creating company vision, long-range strategic plans, global product management, and demonstrates strong sales, marketing, advertising, and brand development leadership.

  • 10 Monate, Mai 2015 - Feb. 2016

    Vice President of Marketing

    Lumo Bodytech

  • 1 Jahr und 2 Monate, März 2014 - Apr. 2015

    Director of Growth

    Jawbone

    Jawbone is a world-leader in consumer technology and wearable devices, building hardware products and software platforms powered by data science. Jawbone’s UP system helps people live better by providing personalized insight into how they sleep, move and eat. Jawbone is also the creator of the best-selling JAMBOX family of wireless speakers, the award-winning Jawbone ERA Bluetooth headsets, and NoiseAssassin technology.

  • 1 Jahr und 5 Monate, Aug. 2012 - Dez. 2013

    Vice President of Marketing

    Swipp

    Swipp is the creator of a new platform that sits at the intersection of social media, personal data, and commerce. With an approach to social that is more engaging and respectful to consumers – and more effective for brands – we’re helping to provide a more sustainable platform for both.

  • 2 Jahre und 7 Monate, Jan. 2010 - Juli 2012

    Vice President of Marketing

    Talenthouse

    Talenthouse is the world’s most influential online community of artists and creators, bringing aspiring talent and industry icons together to cultivate conversations and campaigns across the web. Brands choose Talenthouse to engage in a dialogue with their audience in an entertaining, relevant and credible context. Talenthouse is a targeted and effective social media marketing tool, which promotes maximum engagement via social voting, enables brand advertisers to grow awareness and become immersed into conv

  • 4 Jahre und 4 Monate, Sep. 2005 - Dez. 2009

    Director of Marketing

    Jajah

    JAJAH launched in March 2006 and has emerged as the leading IP communication platform with a fully managed, scalable infrastructure providing white label and outsourced telephony services in more than 200 countries. The platform has been chosen by a growing number of mobile operators, telcos and technology companies, including Yahoo!, Microsoft and Intel. JAJAH was acquired by Telefónica Europe/O2 in 2009 for $207 million in an all-cash transaction.

  • 8 Jahre und 7 Monate, Okt. 1998 - Apr. 2007

    CEO & Founder

    netzkobol.de | media solutions

    New media agency for web design, web development and marketing.

  • 8 Monate, Jan. 2005 - Aug. 2005

    Marketing Manager

    vm-people GmbH

    The viral marketing experts. Project management, conceptual design, strategic planning and execution of viral marketing campaigns including social network analysis (SNA).

  • 3 Jahre, Feb. 2001 - Jan. 2004

    Research Assistant

    Karlsruhe Institute of Technology (KIT)

    Department of Information Services and Electronic Markets (EM), Prof. Dr. Andreas Geyer-Schulz, University of Karlsruhe, Germany.

  • 2 Jahre und 5 Monate, Feb. 2000 - Juni 2002

    Freelancer

    schoppe advertising GmbH

  • 7 Monate, Dez. 2000 - Juni 2001

    Trainee

    T-Systems Enterprise Services GmbH

    T-Systems is a division of Deutsche Telekom. Global corporations and European public instutitions rely on T-Systems for Information and Communications Technology (ICT).

Ausbildung von Frederik Hermann

  • 6 Jahre und 10 Monate, Okt. 1997 - Juli 2004

    Information Engineering and Management

    Karlsruher Institut für Technologie (KIT)

    The Information Engineering and Management program perfectly combines computer science, business administration, and law in a unique degree program that is designed to meet the current and future requirements of science and business.

Sprachen

  • Deutsch

    Muttersprache

  • Englisch

    Fließend

  • Französisch

    Gut

Interessen

International Communications
Social Media
Online Marketing
Brand Development
PR
Strategic Planning
Product Design
Community Engagement
Word-of-Mouth Marketing
Internet Strategy
Viral Marketing
SEO
Advertising
Social Network Analysis
Event Management
Trade Shows
SEO
Digital Strategy
Message Development
Media Relations
Search Advertising
Digital Innovation
Online Lead Generation
Buzz Marketing
Global Media Relations
Strategic Planning
Channel Marketing
Product Marketing

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