Jasmin Manner

High Ridge brands, headquartered in Stamford, CT is one of the largest independent branded personal care companies in North America, $500M sales. From Hair to Skin and Oral Care, HRB’s mission is to deliver extraordinary experiences for savvy consumers. HRB is a portfolio company of Clayton, Dubilier & Rice. Full P&L responsibility for Hair Care and Skin Cleansing SBUs, representing ~2/3rd of total HRB sales.

Led team of 22 across Marketing, Innovation and Graphic Design for over 14 trusted brands, incl. Zest®, Alberto VO5®, Reach®, Firefly®, Coast®, LA Looks®, SGX NYC® and Thicker Fuller Hair®.

P&L responsibility for $850MM Personal Care Business Unit with oversight for Personal Cleansing and Deodorant categories. Leading brands include Dial, Right Guard, Tone, Coast and Dry Idea. • Drove strategy to deliver record earnings in one year, improving EBIT by 33% while increasing brand equity investments. • Architected dramatic turnaround of profit development through cost improvements, price increases and trade efficiencies. Gross profit increased 4.7 pts versus previous year.

Managed both innovation and base operation for all cleansing brands, spanning across five highly competitive categories: Body Wash, Bar Soap, Liquid Hand Soap, Hand Sanitizer and Hand & Body Lotions. • Built and executed three-year business plan, delivering 23% CAGR sales growth and 12% CAGR profit growth. • Launched # 1 innovation in personal cleansing category in the US between 2008-2010. • Rose personal cleansing market share from # 4 position to # 2 position behind Unilever, surpassing P&G.

Managed $500MM strategic business unit ‘hair color’ worldwide and staff of 9. • Grew sales 38% in three years, resulting in a MS gain of 3 pts to all-time high European share of 28%. • Introduced first value hair colorant under St Algue in France and Schwarzkopf in Germany, achieving 7% MS in launch year • Identified and developed next generation of product sublines for Palette brand, catapulting Palette to become # 1 selling color brand in total Europe ahead of L’Oréal Excellence.

Brand management of $200MM division of Schwarzkopf Hair Care brands, including Schauma, Glem Vital, Schwarzkopf and Bonacure. Led cross-functional teams and managed 3 direct reports. Brand Manager International for Country Colors brand (1999-2000). Junior Brand Manager International for Palette brand (1998-1999).

Redesigned sales process of global glass manufacturer, effectively applying business process reengineering. • Developed and recommended action plan for new profit center structure of a public transport company, which was successfully implemented, helping to acquire two additional projects.

International Management

Planung & Organisation, Marketing

Marketing, Rechnungswesen