Katharina Lohse
Selbstständig, Marketing & Communication, Interims Management, Advertising Procurement, KL Consulting
Frankfurt am Main, Deutschland
Über mich
Core Competencies: Brand & Marketing Strategies • Brand Building• Business Development and Structuring • Target Group Segmentation • Go-To-Market Strategies • Digital Transformation • Customer Centricity/Experience/Journeys • Innovation • Client Relationships • Change Management • Advertising Procurement • Operational Management Core experience: Innovative, entrepreneurial and strategy-driven brand, marketing & communications leader with over 18 years of experience that includes directing successful global, regional and local go-to-market strategies, innovations and initiatives for major multinational brands. Track record successfully turning around operations and maximising business performance in highly competitive environments. Possess polished communication skills to build and foster strong client relationships and lead cross-functional teams to outperform objectives. Skilled at proactively identifying operational issues and implementing effective solutions.
Werdegang
Berufserfahrung von Katharina Lohse
Bis heute 4 Jahre und 6 Monate, seit Jan. 2020
Marketing & Communication, Interims Management, Advertising Procurement
KL Consulting
Proven and passionate marketing & communication expert with over 20 years of experience in brand management and brand strategy. Specialized in customer centricity, innovation & growth strategies, marketing strategy, digital transformation as well as advertising procurement - both as consultant and interims manager.
Head of Brand Strategy & Communication, Media, Content & Social - driving digital transformation
4 Jahre und 7 Monate, Aug. 2014 - Feb. 2019
Business Director
Publicis Pixelpark
Integrated teamlead for Nestlé Germany (Maggi, Bübchen, Beba, Nescafé, Nescafé Dolce Gusto, Herta, Purina, Beneful et al) and SCA (Tempo, Zewa, Plenty). Responsible for channel-, UX-, data-, digital- and ‚traditional‘ brand-strategy teams to push them to the next level as a team of one, while focusing on the market and client needs and managing client relationships.
2 Jahre, Sep. 2012 - Aug. 2014
Freelance Consultant / Interims Manager
Marketing und Kommunikation
3 Jahre, Sep. 2009 - Aug. 2012
CEO Schweiz
McCann Erickson
1 Jahr und 2 Monate, Juli 2008 - Aug. 2009
Managing Director
McCann Erickson
4 Jahre und 3 Monate, Apr. 2004 - Juni 2008
Brand Director
Publicis Werbeagentur
4 Jahre und 1 Monat, Dez. 1999 - Dez. 2003
Account Director
FCB Wilkens
Ausbildung von Katharina Lohse
Hamburg
Sprachen
Deutsch
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Englisch
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Französisch
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