Kay Böttcher

NCEED Region (BeNeLux, AT, PL, CH, Nordics, Eastern Europe, Distributors) (Advanced Wound Management, Recon, Trauma, Sports Medicine) -Business Development -Setup new business structure and departments, also Strategic KAM -Tender Mgmt -Re-organization/Strategic Alignment/organizational down-sizing -Cost/Profit improvement processes -Design/implementation of incentive schemes and programs, also on regional scale -direct and third party businesses

NCEED Region (incl. Austria, Poland, Switzerland, Nordics, Eastern Europe & Distributors) for entire S&N product portfolio (Advanced Wound Management, Recon, Trauma, SportsMed) - SAP implementation - CRM management and implantation (IMS, Pulse) - Price Harmonization - Managing Parallel trading

Northern/Eastern European Region for ASD (Recon, Trauma, SportsMed) - Cross-country and cross-cultural competencies - Change Management process across a widely diverse and varied region - Distributor optimization Eastern Europe

also: Since 2011 – Managing Director for German legal entity: S&N Business Services KG - Preparation legal entity Russia - Country of excellence

- Leveraging opportunities Germany / Switzerland / Austria - Business development Eastern Europe / Russia also: Since 2008 – Managing Director for German legal entities: S&N GmbH; S&N German Holding - Integration of acquisitions - Merger / Acquisitions - Due Diligence - Outsourcing Projects (transactional finance)

Smith & Nephew, General Manager – Endoscopy Germany - Legal entity - Works council interaction - Legal cases – Intellectual Property

- Consolidation of locations - Setup Warehouse, Customer service and Marketing & Sales organisation under one roof

- turn around approx. 11 Mio EUR - Business Development Pain and Spasm treatment - Set up of local marketing & sales structures in the big 5 countries - Coordination of Product development – Germany, Switzerland, US

- From scratch to 7.5 Mio. EUR - business development infrastructure - KOL and Key Account Management - Market segmentation shoulder business / Knee business / Bipolar business

- Turn around approx. 60 Mio. USD - Managing buying groups - Re-organisation of sales organisation

- Sales development from 4.5 Mio. USD to approx. 15 Mio. USD - Market segmentation direct sales force - surgeons dermatology, orthopaedics, ophthalmology, gynaecology - wholesalers dealers, dentists and dental distributors

- development business case for direct sales force - marketing and sales initiatives and reimbursement support

- managing core products for gastroenterology - product launch new licence product