Luis Enrique Lozano Aguilar

Freelance consultant for strategy development, business planning, project and process management, marketing, and communications. Implementation of leadership workshops for people development, engagement, empowerment, team building and self-awareness. Focus area: Non-profit organizations.

Full P&L accountability of the Western European Region for the company. (UK, Spain, Portugal, Italy, Benelux, Andorra and Malta) Define and implement annual budget plans and to provide regular reports to the headquarters. Strong engagement with the local distributors in order to comply with the regulatory requirements of each country. Accountable for the development and implementation of each country’s marketing plan, new launches and promotional activities.

Lead and drive a team of 25 people base in different geographic locations to deliver support for relevant factories (maintenance) and key end markets accounting for more than 45% of ITG’s global profit. Business partner of Group Marketing to develop and deliver the Product Strategy for the West Chassis global portfolio and its re-positioning. Delivery of the identified cost reduction and portfolio optimization initiatives in order to achieve the required Group targets.

- Global Marketing Manager for the two largest Skin Care Brands within the Dry Skin Category (Oilatum and Physiogel). - Development and deployment of new positioning strategy for both brands with strong focus in innovation pipeline, concept development, shopper connection and category growth plans. - Global management of NPD pipeline from concept to commercial execution with focus in core markets

- Reporting directly into the UK General Manager in charge of deliver a business development strategy in order to increase the customer base within the non cosmetic categories – particularly the tobacco and alcohol accounts. - Develop a New Product Introduction process to effectively project manage the customer requests

• Development of a new Brand Product Strategy that delivers Pall Mall’s new global campaign and portfolio strategy and meets the targets for global product optimization work streams (variable cost, blending, product design and packaging) as well as the BAT’s global product strategy. • Lead and Drive the Product Development process for current and new sku’s for Pall Mall and Viceroy though a consistent global approach.

• Development of Brand Product Strategy for the 555 and provide product support for the rest of the Centrally Managed Brands (B&H, Peter Stuyvesant and Rothmans). • Lead and Drive the Product Development process for current and new SNUS markets (smokeless tobacco) - Loose SNUS, South Africa re-launch Flavour Corporate compliance, etc. • Deliver a Product Management integration model for F&L (Fiedler & Lundgren) into the Global Product structure and Group R&D.

• Development of the strategy and planning of the new Strategic Blending Team in GR&D Southampton. • Leadership in the implementation of the new Blend Naming Convention on a global level, in line with the implementation of the Global Leaf Pooling requirements. • Lead and drive the Leaf Innovation workshop pipeline with Central and Regional Leaf Blending teams.

• To develop casing and flavours for a variety of tobacco companies (cigarette, cigars, snuff, snus, etc) based on a customer brief for product differentiation, innovation and/or cost reduction. • Consumer dialogue (TTI Website) relationship management and follow-up of orders, queries and new customers.

• Project leader in Montana re-launch activity (2002) with a sales uplift of 30% vs. previous year performance. • Project leader in the re-launch proposal for Raleigh Non Filter in Mexico City.

• 2 year program to specialize in all operation, leaf, quality assurance and product development requirements within R&D management competencies. • Full immersion program in agricultural practices for Leaf production in Tepic Nayarit (Tobacco fields)

Specialization in Business Development, Entrepreneurship, Management of Growth, and International Business.

Corporate strategy Marketing Leadership Team building Change Management

- Industrial Engineering - Chemical Engineering - Finance and Administration