Manuel Vinuesa Traver

-Defined and executed the launch strategy of the new business in Spain. P&L management. -Marketing actions launch of the new line -Promotional Plan implementation Budget management 400K€ -Pricing and portfolio pipeline development. 21 launches in 2016. +12 WIP in 2017. - Training and development of the SF: materials, sales tools and cycle meeting trainings

-Marketing campaign creation and execution. +15 marketing campaigns created for Turkey, Italy and Portugal market. Incl. major seasonal events. (140M€ total gross sales achieved) -Category Management & Branding. Maximizing more than 6 categories (Make Up, Fragrance, Skin Care, Personal Care & Hair Care).Major category Fragrance(40% total) consistently growth in all campaigns.

Inside the Green Building Industry: - Identifying and attracting new potencial projects (more than 50) -Create a network of distributors for the company wordwide -Identification and participation in the major events in the industry worldwide: seminars, congresses and fairtrades -Online marketing campaigns to generate project leads -Follow-up sales activity -Award consecution and promotion as part of the company awareness growth strategy

Trade consultant for Austral-African markets in the Spanish Embassy • Provide guidance and market studies to Spanish companies looking to enter the SA market in different sectors • Reporting in key market events such as international exhibitions, conferences and seminars. More than 10 trade shows attended within the year • Weekly macroeconomic reports : South Africa and Mozambique

Digital Business

Through a grant awarded by the Spanish Ministry of Industry & Trade. Principal subjects: Foreign commerce and international finance, marketing and strategic management. Specialization in Business development and Green energy

Marketing and Strategy